Exogenous factors dictate the quality of relationship between franchisee and franchisor: A Malaysian franchising experience
Franchising has often been widely accepted as an effective way to conduct and expand businesses. However a franchise system does not guarantee success in business and depends on a good relationship between both parties namely, franchisor and franchisee.These franchise relationships are unique and di...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Conference or Workshop Item |
| Language: | en |
| Published: |
2013
|
| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/17412/1/EMNet%20%2001-18.pdf https://repo.uum.edu.my/id/eprint/17412/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|