The moderating effect of convenience towards the relationship between satisfaction and loyalty in Malaysian banking industry

The aim of this research was to explore the influence of e-satisfaction towards e-loyalty among the internet banking users in Malaysia. The moderating effect of convenience on the relationship between e-satisfaction and e-loyalty was also analysed.The study employed systematic sampling technique to...

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Bibliographic Details

Main Authors:	Ali, Norhidayah, Mohd Noor, Nor Azila, Mahmood, Rosli
Format:	Article
Language:	en
Published:	MCSER Publishing, Rome-Italy 2016
Subjects:	HG Finance
Online Access:	https://repo.uum.edu.my/id/eprint/16917/1/6.pdf https://repo.uum.edu.my/id/eprint/16917/ http://doi.org/10.5901/mjss.2016.v7n1p190
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