Examining reasons for post-purchase satisfaction in buying local brands: When local meets local

This paper relies on social identity theory to explore post-purchase satisfaction for buying local brands. Concepts including ethnocentrism, self-congruity, corporate brand, service quality and product characteristics are applied towards the customers of Proton and Perodua, two of Malaysia's na...

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Bibliographic Details

Main Authors:	Md Isa, Azwardi, Saud, Mohammad Basir, Ismail, Md Daud
Format:	Article
Language:	en
Published:	Elsevier Taiwan LLC 2015
Subjects:	HF Commerce
Online Access:	https://repo.uum.edu.my/id/eprint/16793/1/30.pdf https://repo.uum.edu.my/id/eprint/16793/ http://doi.org/10.1016/j.apmrv.2015.10.001
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