The determinants factors of sucessful franchise business in Malaysia

The objective of this research is to identify the critical success factors of Bumiputera and non-Bumiputera franchisors in conducting their franchise business in Malaysia. The cross case study approach was used to analyse the data. Thirteen franchisors (6 Bumiputera and 7 non-Bumiputera) were select...

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Bibliographic Details

Main Authors:	Mohd Harif, Mohd Amy Azhar, Othman, Siti Norezam, Md Isa, Filzah, Din, Mohd Salleh, Hoe, Chee Hee, Hussein, Zulkifli
Other Authors:	Haqq , Zia
Format:	Book Section
Language:	en
Published:	World Business Institute Australia ABN 2010
Subjects:	HB Economic Theory
Online Access:	https://repo.uum.edu.my/id/eprint/1578/1/12.%2520Harif-Malay.pdf https://repo.uum.edu.my/id/eprint/1578/ http://www.wbiconpro.com/index.html
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