The visual rhetoric in public awareness print advertising toward Malaysia perceptive sociolculture design
The purpose of this paper is to explore and discuss the role being played by visual rhetoric in Malaysia's public announcement print advertising scene using semiotic approaches.The visual rhetoric seems to be an important element to increase the effectiveness of the process of information excha...
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| Main Authors: | , |
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| Format: | Article |
| Language: | en |
| Published: |
Elsevier Ltd.
2014
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/12980/1/1-s2.0-S187.pdf https://repo.uum.edu.my/id/eprint/12980/ http://dx.doi.org/10.1016/j.sbspro.2014.10.251 |
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