Strategy maps as a communication tool in balanced scorecard implementation: Study of a Malaysian utility company

This paper presents an exploratory and qualitative analysis of the Balanced Scorecard [BSC] implementation of a utility company in Malaysia.The use of strategy map as proposed under the BSC methodology in communicating company's strategic vision and mission from the corporate to the individual...

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Bibliographic Details

Main Authors:	Ayoup, Hazeline, Omar, Normah, Abdul Rahman, Ibrahim Kamal
Format:	Conference or Workshop Item
Language:	en
Published:	2010
Subjects:	HD28 Management. Industrial Management
Online Access:	https://repo.uum.edu.my/id/eprint/12325/1/057.pdf https://repo.uum.edu.my/id/eprint/12325/ http://dx.doi.org/10.1109/CSSR.2010.5773827
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