Malaysian children’s attitudes towards television advertising

Explores the attitudes of children in Malaysia’s competitive children’s market towards TV advertising, and how this affects their spending; children influence the market as immediate consumers, as influencers of their parents and other people, and as future adult consumers.Outlines the objectives an...

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Bibliographic Details

Main Authors:	Abd Ghani, Noor Hasmini, M. Zain, Osman
Format:	Article
Language:	en
Published:	Emerald Group Publishing Limited 2004
Subjects:	HD28 Management. Industrial Management HF5601 Accounting
Online Access:	https://repo.uum.edu.my/id/eprint/10689/1/157.pdf https://repo.uum.edu.my/id/eprint/10689/ http://dx.doi.org/10.1108/17473610410814247
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