The influence of fairness on channel member relationship satisfaction: A case of Malaysian car dealers

Undeniably, buyer-supplier relationship has become an important issue in today’s business -to-business environment.In business-to-business, dealers or marketing channels are increasingly emphasising relationships they have with their suppliers.Consistent with the increasing interest in buyer-suppl...

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Bibliographic Details

Main Authors:	Mohd Nor, Nor Azila, Perumal, Selvan, Hussin, Zolkafli
Format:	Article
Language:	en
Published:	Society for Alliance, Fidelity & Advancement 2011
Subjects:	HD28 Management. Industrial Management
Online Access:	https://repo.uum.edu.my/id/eprint/10499/1/N1.pdf https://repo.uum.edu.my/id/eprint/10499/ http://www.safaworld.org/ijbms/v4n1.htm
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