The influence of behavioral factors in investment decisions: study of millennial investors in Kuala Lumpur
Traditionally, investing is viewed as a rational activity which is carried out based on one’s financial objectives. However, newer theories in investment behaviour view investing as a behavioural science, acknowledging that investors are human beings influenced by behavioural investment factors. Thi...
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| Format: | Thesis |
| Language: | en en |
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2016
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| Online Access: | https://etd.uum.edu.my/6096/1/s817523_01.pdf https://etd.uum.edu.my/6096/2/s817523_02.pdf https://etd.uum.edu.my/6096/ |
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| _version_ | 1833436615050002432 |
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| author | Loh, Tong Cheng |
| author_facet | Loh, Tong Cheng |
| author_sort | Loh, Tong Cheng |
| building | UUM Library |
| collection | Institutional Repository |
| content_provider | Universiti Utara Malaysia |
| content_source | UUM Electronic Theses |
| continent | Asia |
| country | Malaysia |
| description | Traditionally, investing is viewed as a rational activity which is carried out based on one’s financial objectives. However, newer theories in investment behaviour view investing as a behavioural science, acknowledging that investors are human beings influenced by behavioural investment factors. This study surveyed 200 millennial investors from Kuala Lumpur, Malaysia, in order to investigate the behavioural factors
that affect their investment decision. Millennial investors refer to investors between the ages of 21 to 36 years old. Specifically, this study examines the factors which influence millennial investors’ investment decision based on heuristic theory, prospect theory, market factors, and herding effect. Data collection is done through a
questionnaire which is shared online. The findings reveal that both traditional finance theory and behavioural finance theory’s factors influence the respondents’ investment decision. Nevertheless, the behavioural finance theory’s factors of heuristics theory and herding effect have greater impact compared to traditional finance theory’s factors.
In addition, it is revealed that Malaysian investors in Kuala Lumpur perceive themselves to be more rational than they actually are. |
| format | Thesis |
| id | my.uum.etd-6096 |
| institution | Universiti Utara Malaysia |
| language | en en |
| publishDate | 2016 |
| record_format | eprints |
| spelling | my.uum.etd-60962021-04-05T03:18:16Z https://etd.uum.edu.my/6096/ The influence of behavioral factors in investment decisions: study of millennial investors in Kuala Lumpur Loh, Tong Cheng HG Finance Traditionally, investing is viewed as a rational activity which is carried out based on one’s financial objectives. However, newer theories in investment behaviour view investing as a behavioural science, acknowledging that investors are human beings influenced by behavioural investment factors. This study surveyed 200 millennial investors from Kuala Lumpur, Malaysia, in order to investigate the behavioural factors that affect their investment decision. Millennial investors refer to investors between the ages of 21 to 36 years old. Specifically, this study examines the factors which influence millennial investors’ investment decision based on heuristic theory, prospect theory, market factors, and herding effect. Data collection is done through a questionnaire which is shared online. The findings reveal that both traditional finance theory and behavioural finance theory’s factors influence the respondents’ investment decision. Nevertheless, the behavioural finance theory’s factors of heuristics theory and herding effect have greater impact compared to traditional finance theory’s factors. In addition, it is revealed that Malaysian investors in Kuala Lumpur perceive themselves to be more rational than they actually are. 2016 Thesis NonPeerReviewed text en https://etd.uum.edu.my/6096/1/s817523_01.pdf text en https://etd.uum.edu.my/6096/2/s817523_02.pdf Loh, Tong Cheng (2016) The influence of behavioral factors in investment decisions: study of millennial investors in Kuala Lumpur. Masters thesis, Universiti Utara Malaysia. |
| spellingShingle | HG Finance Loh, Tong Cheng The influence of behavioral factors in investment decisions: study of millennial investors in Kuala Lumpur |
| title | The influence of behavioral factors in investment decisions: study of millennial investors in Kuala Lumpur |
| title_full | The influence of behavioral factors in investment decisions: study of millennial investors in Kuala Lumpur |
| title_fullStr | The influence of behavioral factors in investment decisions: study of millennial investors in Kuala Lumpur |
| title_full_unstemmed | The influence of behavioral factors in investment decisions: study of millennial investors in Kuala Lumpur |
| title_short | The influence of behavioral factors in investment decisions: study of millennial investors in Kuala Lumpur |
| title_sort | influence of behavioral factors in investment decisions: study of millennial investors in kuala lumpur |
| topic | HG Finance |
| url | https://etd.uum.edu.my/6096/1/s817523_01.pdf https://etd.uum.edu.my/6096/2/s817523_02.pdf https://etd.uum.edu.my/6096/ |
| url_provider | http://etd.uum.edu.my/ |