A theoretical and practical approach to a persuasive agent model for change behaviour in oral care and hygiene
There is an increased use of the persuasive agent in behaviour change interventions due to the agent‘s features of sociable, reactive, autonomy, and proactive. However, many interventions have been unsuccessful, particularly in the domain of oral care. The psychological reactance has been identified...
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| Format: | Thesis |
| Language: | en en |
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2016
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| Online Access: | https://etd.uum.edu.my/6029/1/s94442_01.pdf https://etd.uum.edu.my/6029/2/s94442_02.pdf https://etd.uum.edu.my/6029/ |
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| author | Adegoke, Ojeniyi |
| author_facet | Adegoke, Ojeniyi |
| author_sort | Adegoke, Ojeniyi |
| building | UUM Library |
| collection | Institutional Repository |
| content_provider | Universiti Utara Malaysia |
| content_source | UUM Electronic Theses |
| continent | Asia |
| country | Malaysia |
| description | There is an increased use of the persuasive agent in behaviour change interventions due to the agent‘s features of sociable, reactive, autonomy, and proactive. However, many interventions have been unsuccessful, particularly in the domain of oral care. The psychological reactance has been identified as one of the major reasons for these
unsuccessful behaviour change interventions. This study proposes a formal persuasive agent model that leads to psychological reactance reduction in order to achieve an improved behaviour change intervention in oral care and hygiene. Agent-based
simulation methodology is adopted for the development of the proposed model. Evaluation of the model was conducted in two phases that include verification and validation. The verification process involves simulation trace and stability analysis. On the other hand, the validation was carried out using user-centred approach by developing an agent-based application based on belief-desire-intention architecture. This study
contributes an agent model which is made up of interrelated cognitive and behavioural factors. Furthermore, the simulation traces provide some insights on the interactions among the identified factors in order to comprehend their roles in behaviour change intervention. The simulation result showed that as time increases, the psychological reactance decreases towards zero. Similarly, the model validation result showed that the percentage of respondents‘ who experienced psychological reactance towards behaviour
change in oral care and hygiene was reduced from 100 percent to 3 percent. The contribution made in this thesis would enable agent application and behaviour change intervention designers to make scientific reasoning and predictions. Likewise, it provides a guideline for software designers on the development of agent-based applications that
may not have psychological reactance. |
| format | Thesis |
| id | my.uum.etd-6029 |
| institution | Universiti Utara Malaysia |
| language | en en |
| publishDate | 2016 |
| record_format | eprints |
| spelling | my.uum.etd-60292021-04-05T01:39:34Z https://etd.uum.edu.my/6029/ A theoretical and practical approach to a persuasive agent model for change behaviour in oral care and hygiene Adegoke, Ojeniyi RA0421 Public health. Hygiene. Preventive Medicine There is an increased use of the persuasive agent in behaviour change interventions due to the agent‘s features of sociable, reactive, autonomy, and proactive. However, many interventions have been unsuccessful, particularly in the domain of oral care. The psychological reactance has been identified as one of the major reasons for these unsuccessful behaviour change interventions. This study proposes a formal persuasive agent model that leads to psychological reactance reduction in order to achieve an improved behaviour change intervention in oral care and hygiene. Agent-based simulation methodology is adopted for the development of the proposed model. Evaluation of the model was conducted in two phases that include verification and validation. The verification process involves simulation trace and stability analysis. On the other hand, the validation was carried out using user-centred approach by developing an agent-based application based on belief-desire-intention architecture. This study contributes an agent model which is made up of interrelated cognitive and behavioural factors. Furthermore, the simulation traces provide some insights on the interactions among the identified factors in order to comprehend their roles in behaviour change intervention. The simulation result showed that as time increases, the psychological reactance decreases towards zero. Similarly, the model validation result showed that the percentage of respondents‘ who experienced psychological reactance towards behaviour change in oral care and hygiene was reduced from 100 percent to 3 percent. The contribution made in this thesis would enable agent application and behaviour change intervention designers to make scientific reasoning and predictions. Likewise, it provides a guideline for software designers on the development of agent-based applications that may not have psychological reactance. 2016 Thesis NonPeerReviewed text en https://etd.uum.edu.my/6029/1/s94442_01.pdf text en https://etd.uum.edu.my/6029/2/s94442_02.pdf Adegoke, Ojeniyi (2016) A theoretical and practical approach to a persuasive agent model for change behaviour in oral care and hygiene. PhD. thesis, Universiti Utara Malaysia. |
| spellingShingle | RA0421 Public health. Hygiene. Preventive Medicine Adegoke, Ojeniyi A theoretical and practical approach to a persuasive agent model for change behaviour in oral care and hygiene |
| title | A theoretical and practical approach to a persuasive agent model for change behaviour in oral care and hygiene |
| title_full | A theoretical and practical approach to a persuasive agent model for change behaviour in oral care and hygiene |
| title_fullStr | A theoretical and practical approach to a persuasive agent model for change behaviour in oral care and hygiene |
| title_full_unstemmed | A theoretical and practical approach to a persuasive agent model for change behaviour in oral care and hygiene |
| title_short | A theoretical and practical approach to a persuasive agent model for change behaviour in oral care and hygiene |
| title_sort | theoretical and practical approach to a persuasive agent model for change behaviour in oral care and hygiene |
| topic | RA0421 Public health. Hygiene. Preventive Medicine |
| url | https://etd.uum.edu.my/6029/1/s94442_01.pdf https://etd.uum.edu.my/6029/2/s94442_02.pdf https://etd.uum.edu.my/6029/ |
| url_provider | http://etd.uum.edu.my/ |