The perception of stakeholders on corporate social responsibility: The case study of PKT Logistics Group Sdn Bhd
Today, Corporate Social Responsibility (CSR) over the couple of years expands its consciousness in the public as a complete motivating stakeholder‟s element and achieved eminence on the corporate strategic schema. Therefore, an intricate confront for companies is to build a business deliberate for C...
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| Format: | Thesis |
| Language: | en en |
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2015
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| Online Access: | https://etd.uum.edu.my/5482/1/s815440_01.pdf https://etd.uum.edu.my/5482/2/s815440_02.pdf https://etd.uum.edu.my/5482/ |
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| _version_ | 1833436524924895232 |
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| author | Hemalatha, Selvarathunam |
| author_facet | Hemalatha, Selvarathunam |
| author_sort | Hemalatha, Selvarathunam |
| building | UUM Library |
| collection | Institutional Repository |
| content_provider | Universiti Utara Malaysia |
| content_source | UUM Electronic Theses |
| continent | Asia |
| country | Malaysia |
| description | Today, Corporate Social Responsibility (CSR) over the couple of years expands its consciousness in the public as a complete motivating stakeholder‟s element and achieved eminence on the corporate strategic schema. Therefore, an intricate confront for companies is to build a business deliberate for CSR, protecting the fresh investments through affirmative benefits to the company. Between, numerous firms nowadays view CSR as a secluded pricey activity which separated from core
business. The fundamental of this master thesis is to explore the perceptions of stakeholders (shareholder, employee and customer) on CSR in logistic industry at Malaysia. The researcher has outlined PKT Logistics Group Sdn Bhd-
Malaysia (PKT) firm in order to investigate about this issue. The principle objective of this research is determine stakeholders‟ perception towards CSR influencing the firm as well as developing new CSR model according to stakeholders‟ perception and expectation.
The data was collected from stakeholders of PKT via interview section. Overall this study discovers the linkages between Stakeholder, CSR and Business Ethics and Competitive Advantage. These studies present groundwork for future research and recognize numerous vital suggestions for the corporate leaders to deem in terms of CSR venture within their business portfolio |
| format | Thesis |
| id | my.uum.etd-5482 |
| institution | Universiti Utara Malaysia |
| language | en en |
| publishDate | 2015 |
| record_format | eprints |
| spelling | my.uum.etd-54822021-03-18T08:08:46Z https://etd.uum.edu.my/5482/ The perception of stakeholders on corporate social responsibility: The case study of PKT Logistics Group Sdn Bhd Hemalatha, Selvarathunam HD28-70 Management. Industrial Management Today, Corporate Social Responsibility (CSR) over the couple of years expands its consciousness in the public as a complete motivating stakeholder‟s element and achieved eminence on the corporate strategic schema. Therefore, an intricate confront for companies is to build a business deliberate for CSR, protecting the fresh investments through affirmative benefits to the company. Between, numerous firms nowadays view CSR as a secluded pricey activity which separated from core business. The fundamental of this master thesis is to explore the perceptions of stakeholders (shareholder, employee and customer) on CSR in logistic industry at Malaysia. The researcher has outlined PKT Logistics Group Sdn Bhd- Malaysia (PKT) firm in order to investigate about this issue. The principle objective of this research is determine stakeholders‟ perception towards CSR influencing the firm as well as developing new CSR model according to stakeholders‟ perception and expectation. The data was collected from stakeholders of PKT via interview section. Overall this study discovers the linkages between Stakeholder, CSR and Business Ethics and Competitive Advantage. These studies present groundwork for future research and recognize numerous vital suggestions for the corporate leaders to deem in terms of CSR venture within their business portfolio 2015 Thesis NonPeerReviewed text en https://etd.uum.edu.my/5482/1/s815440_01.pdf text en https://etd.uum.edu.my/5482/2/s815440_02.pdf Hemalatha, Selvarathunam (2015) The perception of stakeholders on corporate social responsibility: The case study of PKT Logistics Group Sdn Bhd. Masters thesis, Universiti Utara Malaysia. |
| spellingShingle | HD28-70 Management. Industrial Management Hemalatha, Selvarathunam The perception of stakeholders on corporate social responsibility: The case study of PKT Logistics Group Sdn Bhd |
| title | The perception of stakeholders on corporate social responsibility: The case study of PKT Logistics Group Sdn Bhd |
| title_full | The perception of stakeholders on corporate social responsibility: The case study of PKT Logistics Group Sdn Bhd |
| title_fullStr | The perception of stakeholders on corporate social responsibility: The case study of PKT Logistics Group Sdn Bhd |
| title_full_unstemmed | The perception of stakeholders on corporate social responsibility: The case study of PKT Logistics Group Sdn Bhd |
| title_short | The perception of stakeholders on corporate social responsibility: The case study of PKT Logistics Group Sdn Bhd |
| title_sort | perception of stakeholders on corporate social responsibility: the case study of pkt logistics group sdn bhd |
| topic | HD28-70 Management. Industrial Management |
| url | https://etd.uum.edu.my/5482/1/s815440_01.pdf https://etd.uum.edu.my/5482/2/s815440_02.pdf https://etd.uum.edu.my/5482/ |
| url_provider | http://etd.uum.edu.my/ |