Malaysian hawker’s food image, food attributes satisfaction and behavioral intention in the perspective of Singapore tourist
The purpose of this study was to determine the possibility of Malaysian gastronomic products specifically Malaysian hawker’s food as the centered motivation to travel to a place. A model was adapted to assess the Malaysian hawker’s food image, food attributes satisfaction and behavioral intention o...
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| Format: | Thesis |
| Language: | en en |
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2015
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| Online Access: | https://etd.uum.edu.my/4968/1/s811122.pdf https://etd.uum.edu.my/4968/2/s811122_abstract.pdf https://etd.uum.edu.my/4968/ |
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| _version_ | 1833436419904765952 |
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| author | Thew, Kok Lim |
| author_facet | Thew, Kok Lim |
| author_sort | Thew, Kok Lim |
| building | UUM Library |
| collection | Institutional Repository |
| content_provider | Universiti Utara Malaysia |
| content_source | UUM Electronic Theses |
| continent | Asia |
| country | Malaysia |
| description | The purpose of this study was to determine the possibility of Malaysian gastronomic products
specifically Malaysian hawker’s food as the centered motivation to travel to a place. A model was adapted to assess the Malaysian hawker’s food image, food attributes satisfaction and behavioral intention of the largest component of international tourists which was Singapore tourists. The results indicated that Malaysian hawker’s food possessed clear and positive images on “Food price”, “Delicious”, “Easy access” and “Well presented” but is rather unclear on the images of “Sufficiency of seats”, “Attractive eating surrounding”, “Variety of food choice”, “Many ethnic hawkers food” and “Use of herbs and spices”. Tourists were satisfied relatively higher on the elements of “Cultural experience” and “Price” but were relatively lower on the element of “Cleanliness and food safety”. In terms of intention, most of the items achieved an average mean score over 3.00 which indicated that the tourists did not have much negative perception and were relatively satisfied over Malaysian hawker’s food. Regression analyses revealed that food image and food attributes satisfaction were significantly predicted tourists’ behavioral intentions. The findings suggested that Malaysian hawker’s food can be upheld as unique Malaysian food and strengthens the notion of repeat visitation to savor Malaysian food. Practical and theoretical contributions are discussed, with future research suggested |
| format | Thesis |
| id | my.uum.etd-4968 |
| institution | Universiti Utara Malaysia |
| language | en en |
| publishDate | 2015 |
| record_format | eprints |
| spelling | my.uum.etd-49682021-03-29T09:53:15Z https://etd.uum.edu.my/4968/ Malaysian hawker’s food image, food attributes satisfaction and behavioral intention in the perspective of Singapore tourist Thew, Kok Lim G154.9-155.8 Travel and state. Tourism HF5415.33 Consumer Behavior. The purpose of this study was to determine the possibility of Malaysian gastronomic products specifically Malaysian hawker’s food as the centered motivation to travel to a place. A model was adapted to assess the Malaysian hawker’s food image, food attributes satisfaction and behavioral intention of the largest component of international tourists which was Singapore tourists. The results indicated that Malaysian hawker’s food possessed clear and positive images on “Food price”, “Delicious”, “Easy access” and “Well presented” but is rather unclear on the images of “Sufficiency of seats”, “Attractive eating surrounding”, “Variety of food choice”, “Many ethnic hawkers food” and “Use of herbs and spices”. Tourists were satisfied relatively higher on the elements of “Cultural experience” and “Price” but were relatively lower on the element of “Cleanliness and food safety”. In terms of intention, most of the items achieved an average mean score over 3.00 which indicated that the tourists did not have much negative perception and were relatively satisfied over Malaysian hawker’s food. Regression analyses revealed that food image and food attributes satisfaction were significantly predicted tourists’ behavioral intentions. The findings suggested that Malaysian hawker’s food can be upheld as unique Malaysian food and strengthens the notion of repeat visitation to savor Malaysian food. Practical and theoretical contributions are discussed, with future research suggested 2015 Thesis NonPeerReviewed text en https://etd.uum.edu.my/4968/1/s811122.pdf text en https://etd.uum.edu.my/4968/2/s811122_abstract.pdf Thew, Kok Lim (2015) Malaysian hawker’s food image, food attributes satisfaction and behavioral intention in the perspective of Singapore tourist. Masters thesis, Universiti Utara Malaysia. |
| spellingShingle | G154.9-155.8 Travel and state. Tourism HF5415.33 Consumer Behavior. Thew, Kok Lim Malaysian hawker’s food image, food attributes satisfaction and behavioral intention in the perspective of Singapore tourist |
| title | Malaysian hawker’s food image, food attributes satisfaction and behavioral intention in the perspective of Singapore tourist |
| title_full | Malaysian hawker’s food image, food attributes satisfaction and behavioral intention in the perspective of Singapore tourist |
| title_fullStr | Malaysian hawker’s food image, food attributes satisfaction and behavioral intention in the perspective of Singapore tourist |
| title_full_unstemmed | Malaysian hawker’s food image, food attributes satisfaction and behavioral intention in the perspective of Singapore tourist |
| title_short | Malaysian hawker’s food image, food attributes satisfaction and behavioral intention in the perspective of Singapore tourist |
| title_sort | malaysian hawker’s food image, food attributes satisfaction and behavioral intention in the perspective of singapore tourist |
| topic | G154.9-155.8 Travel and state. Tourism HF5415.33 Consumer Behavior. |
| url | https://etd.uum.edu.my/4968/1/s811122.pdf https://etd.uum.edu.my/4968/2/s811122_abstract.pdf https://etd.uum.edu.my/4968/ |
| url_provider | http://etd.uum.edu.my/ |