Relationship Quality: Its Antecedents and Consequence in the Context of Retailer-Supplier Relationship in Bangladesh
Relationship quality plays a very important role in shaping business relationships. Therefore it has become imperative to develop research models to explain relationship quality. This study investigated the influence of antecedent factors such as participation in decision making, communication, term...
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| Format: | Thesis |
| Language: | en en |
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2012
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| Online Access: | https://etd.uum.edu.my/3493/1/s92575.pdf https://etd.uum.edu.my/3493/8/s92575.pdf https://etd.uum.edu.my/3493/ |
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| _version_ | 1833436149007253504 |
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| author | Aziz, Mohammed Tareque |
| author_facet | Aziz, Mohammed Tareque |
| author_sort | Aziz, Mohammed Tareque |
| building | UUM Library |
| collection | Institutional Repository |
| content_provider | Universiti Utara Malaysia |
| content_source | UUM Electronic Theses |
| continent | Asia |
| country | Malaysia |
| description | Relationship quality plays a very important role in shaping business relationships. Therefore it has become imperative to develop research models to explain relationship quality. This study investigated the influence of antecedent factors such as participation in decision making, communication, termination cost, switching cost and operational cost on retailers’ relationship quality in the context of retailers’ relationships with their suppliers in Bangladesh’s retail industry. This study also investigated the relationship between retailers’ relationship quality and its impact on loyalty towards the suppliers. This study further identified the moderating role of relationship duration on the relationship between relationship quality and loyalty. Data for this study was collected using mail survey from 121 independent retailers in all over the geographic territory of Bangladesh. The study establishes that three antecedent factors namely termination cost, switching cost and operational cost (by order of importance) to have significant relationship with retailers’ relationship quality. Consequently, the study also indicated that retailers’ relationship quality significantly influences their loyalty toward their suppliers. Nevertheless, duration of relationship was able to significantly moderate the relationship between retailers’ relationship quality and their loyalty toward their suppliers. |
| format | Thesis |
| id | my.uum.etd-3493 |
| institution | Universiti Utara Malaysia |
| language | en en |
| publishDate | 2012 |
| record_format | eprints |
| spelling | my.uum.etd-34932022-04-10T06:35:22Z https://etd.uum.edu.my/3493/ Relationship Quality: Its Antecedents and Consequence in the Context of Retailer-Supplier Relationship in Bangladesh Aziz, Mohammed Tareque HF1-6182 Commerce Relationship quality plays a very important role in shaping business relationships. Therefore it has become imperative to develop research models to explain relationship quality. This study investigated the influence of antecedent factors such as participation in decision making, communication, termination cost, switching cost and operational cost on retailers’ relationship quality in the context of retailers’ relationships with their suppliers in Bangladesh’s retail industry. This study also investigated the relationship between retailers’ relationship quality and its impact on loyalty towards the suppliers. This study further identified the moderating role of relationship duration on the relationship between relationship quality and loyalty. Data for this study was collected using mail survey from 121 independent retailers in all over the geographic territory of Bangladesh. The study establishes that three antecedent factors namely termination cost, switching cost and operational cost (by order of importance) to have significant relationship with retailers’ relationship quality. Consequently, the study also indicated that retailers’ relationship quality significantly influences their loyalty toward their suppliers. Nevertheless, duration of relationship was able to significantly moderate the relationship between retailers’ relationship quality and their loyalty toward their suppliers. 2012 Thesis NonPeerReviewed text en https://etd.uum.edu.my/3493/1/s92575.pdf text en https://etd.uum.edu.my/3493/8/s92575.pdf Aziz, Mohammed Tareque (2012) Relationship Quality: Its Antecedents and Consequence in the Context of Retailer-Supplier Relationship in Bangladesh. PhD. thesis, Universiti Utara Malaysia. |
| spellingShingle | HF1-6182 Commerce Aziz, Mohammed Tareque Relationship Quality: Its Antecedents and Consequence in the Context of Retailer-Supplier Relationship in Bangladesh |
| title | Relationship Quality: Its Antecedents and Consequence in the Context of Retailer-Supplier Relationship in Bangladesh |
| title_full | Relationship Quality: Its Antecedents and Consequence in the Context of Retailer-Supplier Relationship in Bangladesh |
| title_fullStr | Relationship Quality: Its Antecedents and Consequence in the Context of Retailer-Supplier Relationship in Bangladesh |
| title_full_unstemmed | Relationship Quality: Its Antecedents and Consequence in the Context of Retailer-Supplier Relationship in Bangladesh |
| title_short | Relationship Quality: Its Antecedents and Consequence in the Context of Retailer-Supplier Relationship in Bangladesh |
| title_sort | relationship quality: its antecedents and consequence in the context of retailer-supplier relationship in bangladesh |
| topic | HF1-6182 Commerce |
| url | https://etd.uum.edu.my/3493/1/s92575.pdf https://etd.uum.edu.my/3493/8/s92575.pdf https://etd.uum.edu.my/3493/ |
| url_provider | http://etd.uum.edu.my/ |