Opportunities for Green Marketing in Malaysia
This research explores the factors that influence consumer behavior on buying green products. More specifically, this study examines the eight dimensions such as social influence, environmental attitude, environmental concern, perceived seriousness of environmental problems, perceived environmental...
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| Format: | Thesis |
| Language: | en en |
| Published: |
2012
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/3209/1/NORANIDA_DAUD.pdf https://etd.uum.edu.my/3209/3/NORANIDA_DAUD.pdf https://etd.uum.edu.my/3209/ |
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| _version_ | 1833436082556895232 |
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| author | Noranida, Daud |
| author_facet | Noranida, Daud |
| author_sort | Noranida, Daud |
| building | UUM Library |
| collection | Institutional Repository |
| content_provider | Universiti Utara Malaysia |
| content_source | UUM Electronic Theses |
| continent | Asia |
| country | Malaysia |
| description | This research explores the factors that influence consumer behavior on buying green products. More specifically, this study examines the eight dimensions such as social influence, environmental attitude, environmental concern, perceived seriousness of environmental problems, perceived environmental responsibility,perceived effectiveness of environmental behavior, concern for self image in environmental protection on the green purchasing behavior of students from around the Malaysia. The total of 200 questionnaires was distributed. Pearson correlation test showed that social influence, environmental concern, perceived seriousness of environmental problems, perceived environmental responsibility and perceived consumer effectiveness of environmental behavior factors that determine green purchasing behavior of consumers respectively. In this relation, there are a good sign of opportunities for green marketing expanded in Malaysia. |
| format | Thesis |
| id | my.uum.etd-3209 |
| institution | Universiti Utara Malaysia |
| language | en en |
| publishDate | 2012 |
| record_format | eprints |
| spelling | my.uum.etd-32092016-04-20T04:44:30Z https://etd.uum.edu.my/3209/ Opportunities for Green Marketing in Malaysia Noranida, Daud HF5001-6182 Business This research explores the factors that influence consumer behavior on buying green products. More specifically, this study examines the eight dimensions such as social influence, environmental attitude, environmental concern, perceived seriousness of environmental problems, perceived environmental responsibility,perceived effectiveness of environmental behavior, concern for self image in environmental protection on the green purchasing behavior of students from around the Malaysia. The total of 200 questionnaires was distributed. Pearson correlation test showed that social influence, environmental concern, perceived seriousness of environmental problems, perceived environmental responsibility and perceived consumer effectiveness of environmental behavior factors that determine green purchasing behavior of consumers respectively. In this relation, there are a good sign of opportunities for green marketing expanded in Malaysia. 2012-04 Thesis NonPeerReviewed text en https://etd.uum.edu.my/3209/1/NORANIDA_DAUD.pdf text en https://etd.uum.edu.my/3209/3/NORANIDA_DAUD.pdf Noranida, Daud (2012) Opportunities for Green Marketing in Malaysia. Masters thesis, Universiti Utara Malaysia. |
| spellingShingle | HF5001-6182 Business Noranida, Daud Opportunities for Green Marketing in Malaysia |
| title | Opportunities for Green Marketing in Malaysia |
| title_full | Opportunities for Green Marketing in Malaysia |
| title_fullStr | Opportunities for Green Marketing in Malaysia |
| title_full_unstemmed | Opportunities for Green Marketing in Malaysia |
| title_short | Opportunities for Green Marketing in Malaysia |
| title_sort | opportunities for green marketing in malaysia |
| topic | HF5001-6182 Business |
| url | https://etd.uum.edu.my/3209/1/NORANIDA_DAUD.pdf https://etd.uum.edu.my/3209/3/NORANIDA_DAUD.pdf https://etd.uum.edu.my/3209/ |
| url_provider | http://etd.uum.edu.my/ |