A Study on determinants of Customer Satisfaction Towards Broadband Services in Songkhla Province
The researcher studies the determinants or the key factors that can affect the level of customer satisfaction of the Broadband Services in Songkhla Province in Thailand. It is crucial that Internet is a part of life for the business people in today. It can be mentioned that factors influencing betwe...
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| Format: | Thesis |
| Language: | en en |
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2012
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| Online Access: | https://etd.uum.edu.my/3004/1/Miss_Fateemoh_Laeheem.pdf https://etd.uum.edu.my/3004/3/Miss_Fateemoh_Laeheem.pdf https://etd.uum.edu.my/3004/ |
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| _version_ | 1833436033442643968 |
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| author | Laeheem, Miss Fateemoh |
| author_facet | Laeheem, Miss Fateemoh |
| author_sort | Laeheem, Miss Fateemoh |
| building | UUM Library |
| collection | Institutional Repository |
| content_provider | Universiti Utara Malaysia |
| content_source | UUM Electronic Theses |
| continent | Asia |
| country | Malaysia |
| description | The researcher studies the determinants or the key factors that can affect the level of customer satisfaction of the Broadband Services in Songkhla Province in Thailand. It is crucial that Internet is a part of life for the business people in today. It can be mentioned that factors influencing between internet service of all Broadband Services providers in Songkhla Province in Thailand, quality, speed of internet and price are influential for the decision making process of the customers to select the Broadband Services providers in Songkhla Province in Thailand. The questionnaires for the quantitative research conduct were developed from many previous researches. The data was collected from 100 randomly respondents which focused business group. In addition to this, the Pearson’s Correlation Coefficient Analysis, Chi-square (2) and ANOVA (F-Test) were used to test the hypotheses of this study. In further, the results of this study show that the price and quality of Broadband Services providers are significant relevant to the customers’ satisfaction in the part of finding and analysis accordingly. Whereas, the stability, education, and monthly income have no relevant to the customers’ satisfaction in Songkhla Province in Thailand. |
| format | Thesis |
| id | my.uum.etd-3004 |
| institution | Universiti Utara Malaysia |
| language | en en |
| publishDate | 2012 |
| record_format | eprints |
| spelling | my.uum.etd-30042016-04-19T08:06:12Z https://etd.uum.edu.my/3004/ A Study on determinants of Customer Satisfaction Towards Broadband Services in Songkhla Province Laeheem, Miss Fateemoh TK5101-6720 Telecommunication The researcher studies the determinants or the key factors that can affect the level of customer satisfaction of the Broadband Services in Songkhla Province in Thailand. It is crucial that Internet is a part of life for the business people in today. It can be mentioned that factors influencing between internet service of all Broadband Services providers in Songkhla Province in Thailand, quality, speed of internet and price are influential for the decision making process of the customers to select the Broadband Services providers in Songkhla Province in Thailand. The questionnaires for the quantitative research conduct were developed from many previous researches. The data was collected from 100 randomly respondents which focused business group. In addition to this, the Pearson’s Correlation Coefficient Analysis, Chi-square (2) and ANOVA (F-Test) were used to test the hypotheses of this study. In further, the results of this study show that the price and quality of Broadband Services providers are significant relevant to the customers’ satisfaction in the part of finding and analysis accordingly. Whereas, the stability, education, and monthly income have no relevant to the customers’ satisfaction in Songkhla Province in Thailand. 2012-06 Thesis NonPeerReviewed text en https://etd.uum.edu.my/3004/1/Miss_Fateemoh_Laeheem.pdf text en https://etd.uum.edu.my/3004/3/Miss_Fateemoh_Laeheem.pdf Laeheem, Miss Fateemoh (2012) A Study on determinants of Customer Satisfaction Towards Broadband Services in Songkhla Province. Masters thesis, Universiti Utara Malaysia. |
| spellingShingle | TK5101-6720 Telecommunication Laeheem, Miss Fateemoh A Study on determinants of Customer Satisfaction Towards Broadband Services in Songkhla Province |
| title | A Study on determinants of Customer Satisfaction Towards Broadband Services in Songkhla Province |
| title_full | A Study on determinants of Customer Satisfaction Towards Broadband Services in Songkhla Province |
| title_fullStr | A Study on determinants of Customer Satisfaction Towards Broadband Services in Songkhla Province |
| title_full_unstemmed | A Study on determinants of Customer Satisfaction Towards Broadband Services in Songkhla Province |
| title_short | A Study on determinants of Customer Satisfaction Towards Broadband Services in Songkhla Province |
| title_sort | study on determinants of customer satisfaction towards broadband services in songkhla province |
| topic | TK5101-6720 Telecommunication |
| url | https://etd.uum.edu.my/3004/1/Miss_Fateemoh_Laeheem.pdf https://etd.uum.edu.my/3004/3/Miss_Fateemoh_Laeheem.pdf https://etd.uum.edu.my/3004/ |
| url_provider | http://etd.uum.edu.my/ |