Strategic Role of Information Technology Towards Building Competitive Advantage Study in Yemen (Southern Region)
This study empirically examines the strategic role of information technology towards building organization’s competitive advantage, in particular, the main objective of this study is to report the association of productivity efficiency, innovation, customer-supplier relationship, and database marke...
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| Format: | Thesis |
| Language: | en en |
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2011
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| Online Access: | https://etd.uum.edu.my/2761/2/Hamad_Salmen_Saeed_Banalzwaa.pdf https://etd.uum.edu.my/2761/3/1.Hamad_Salmen_Saeed_Banalzwaa.pdf https://etd.uum.edu.my/2761/ |
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| _version_ | 1833435972172251136 |
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| author | Banalzwaa, Hamad Salmen Saeed |
| author_facet | Banalzwaa, Hamad Salmen Saeed |
| author_sort | Banalzwaa, Hamad Salmen Saeed |
| building | UUM Library |
| collection | Institutional Repository |
| content_provider | Universiti Utara Malaysia |
| content_source | UUM Electronic Theses |
| continent | Asia |
| country | Malaysia |
| description | This study empirically examines the strategic role of information technology towards building organization’s competitive advantage, in particular, the main objective of this study is to report the association of productivity efficiency, innovation, customer-supplier relationship, and database marketing with organization’s competitive advantage. This study is a summary-based investigation focusing on southern region of Yemen. The sample of this study compromises of 130 usable questionnaires. The findings of this study indicate that there is positive relationship between information technology and competitive advantage. This address problems and barriers encountered in the application of information technology as medium to build competitive advantage among organizations in Yemen (Southern Region). It is certainly enables scholars and practitioners to make better decision.
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| format | Thesis |
| id | my.uum.etd-2761 |
| institution | Universiti Utara Malaysia |
| language | en en |
| publishDate | 2011 |
| record_format | eprints |
| spelling | my.uum.etd-27612022-04-13T00:38:49Z https://etd.uum.edu.my/2761/ Strategic Role of Information Technology Towards Building Competitive Advantage Study in Yemen (Southern Region) Banalzwaa, Hamad Salmen Saeed T58.5-58.64 Information technology HD28-70 Management. Industrial Management This study empirically examines the strategic role of information technology towards building organization’s competitive advantage, in particular, the main objective of this study is to report the association of productivity efficiency, innovation, customer-supplier relationship, and database marketing with organization’s competitive advantage. This study is a summary-based investigation focusing on southern region of Yemen. The sample of this study compromises of 130 usable questionnaires. The findings of this study indicate that there is positive relationship between information technology and competitive advantage. This address problems and barriers encountered in the application of information technology as medium to build competitive advantage among organizations in Yemen (Southern Region). It is certainly enables scholars and practitioners to make better decision. 2011-06 Thesis NonPeerReviewed text en https://etd.uum.edu.my/2761/2/Hamad_Salmen_Saeed_Banalzwaa.pdf text en https://etd.uum.edu.my/2761/3/1.Hamad_Salmen_Saeed_Banalzwaa.pdf Banalzwaa, Hamad Salmen Saeed (2011) Strategic Role of Information Technology Towards Building Competitive Advantage Study in Yemen (Southern Region). Masters thesis, Universiti Utara Malaysia. |
| spellingShingle | T58.5-58.64 Information technology HD28-70 Management. Industrial Management Banalzwaa, Hamad Salmen Saeed Strategic Role of Information Technology Towards Building Competitive Advantage Study in Yemen (Southern Region) |
| title | Strategic Role of Information Technology Towards Building Competitive Advantage Study in Yemen (Southern Region) |
| title_full | Strategic Role of Information Technology Towards Building Competitive Advantage Study in Yemen (Southern Region) |
| title_fullStr | Strategic Role of Information Technology Towards Building Competitive Advantage Study in Yemen (Southern Region) |
| title_full_unstemmed | Strategic Role of Information Technology Towards Building Competitive Advantage Study in Yemen (Southern Region) |
| title_short | Strategic Role of Information Technology Towards Building Competitive Advantage Study in Yemen (Southern Region) |
| title_sort | strategic role of information technology towards building competitive advantage study in yemen (southern region) |
| topic | T58.5-58.64 Information technology HD28-70 Management. Industrial Management |
| url | https://etd.uum.edu.my/2761/2/Hamad_Salmen_Saeed_Banalzwaa.pdf https://etd.uum.edu.my/2761/3/1.Hamad_Salmen_Saeed_Banalzwaa.pdf https://etd.uum.edu.my/2761/ |
| url_provider | http://etd.uum.edu.my/ |