Factors Affecting Customer Satisfaction of Mobile Services in Yemen
The aim of this study is to find out the customer's satisfaction with Yemeni Mobile service providers. This study examined the relationship between perceived quality, perceived value, customer expectation, and corporate image with customer satisfaction. The result of this study is based on dat...
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| Format: | Thesis |
| Language: | en en |
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2010
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| Online Access: | https://etd.uum.edu.my/2683/1/Hashed_Ahmed_Nasser_Mabkhot.pdf https://etd.uum.edu.my/2683/2/1.Hashed_Ahmed_Nasser_Mabkhot.pdf https://etd.uum.edu.my/2683/ http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000768761 |
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| _version_ | 1833435951275180032 |
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| author | Mabkhot, Hashed Ahmed Nasser |
| author_facet | Mabkhot, Hashed Ahmed Nasser |
| author_sort | Mabkhot, Hashed Ahmed Nasser |
| building | UUM Library |
| collection | Institutional Repository |
| content_provider | Universiti Utara Malaysia |
| content_source | UUM Electronic Theses |
| continent | Asia |
| country | Malaysia |
| description | The aim of this study is to find out the customer's satisfaction with Yemeni Mobile service providers. This study examined the relationship between perceived quality,
perceived value, customer expectation, and corporate image with customer satisfaction. The result of this study is based on data gathered online from 118 academic staff in public universities in Yemen. The study found that the relationship between perceived value, perceived quality and corporate image have a significant positive influence on customer satisfaction, whereas customer expectation is positively related to customer satisfaction but not statistically significance within the selected 5% confidence level. |
| format | Thesis |
| id | my.uum.etd-2683 |
| institution | Universiti Utara Malaysia |
| language | en en |
| publishDate | 2010 |
| record_format | eprints |
| spelling | my.uum.etd-26832013-07-24T12:17:18Z https://etd.uum.edu.my/2683/ Factors Affecting Customer Satisfaction of Mobile Services in Yemen Mabkhot, Hashed Ahmed Nasser HF5001-6182 Business The aim of this study is to find out the customer's satisfaction with Yemeni Mobile service providers. This study examined the relationship between perceived quality, perceived value, customer expectation, and corporate image with customer satisfaction. The result of this study is based on data gathered online from 118 academic staff in public universities in Yemen. The study found that the relationship between perceived value, perceived quality and corporate image have a significant positive influence on customer satisfaction, whereas customer expectation is positively related to customer satisfaction but not statistically significance within the selected 5% confidence level. 2010 Thesis NonPeerReviewed application/pdf en https://etd.uum.edu.my/2683/1/Hashed_Ahmed_Nasser_Mabkhot.pdf application/pdf en https://etd.uum.edu.my/2683/2/1.Hashed_Ahmed_Nasser_Mabkhot.pdf Mabkhot, Hashed Ahmed Nasser (2010) Factors Affecting Customer Satisfaction of Mobile Services in Yemen. Masters thesis, Universiti Utara Malaysia. http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000768761 |
| spellingShingle | HF5001-6182 Business Mabkhot, Hashed Ahmed Nasser Factors Affecting Customer Satisfaction of Mobile Services in Yemen |
| title | Factors Affecting Customer Satisfaction of Mobile Services in Yemen |
| title_full | Factors Affecting Customer Satisfaction of Mobile Services in Yemen |
| title_fullStr | Factors Affecting Customer Satisfaction of Mobile Services in Yemen |
| title_full_unstemmed | Factors Affecting Customer Satisfaction of Mobile Services in Yemen |
| title_short | Factors Affecting Customer Satisfaction of Mobile Services in Yemen |
| title_sort | factors affecting customer satisfaction of mobile services in yemen |
| topic | HF5001-6182 Business |
| url | https://etd.uum.edu.my/2683/1/Hashed_Ahmed_Nasser_Mabkhot.pdf https://etd.uum.edu.my/2683/2/1.Hashed_Ahmed_Nasser_Mabkhot.pdf https://etd.uum.edu.my/2683/ http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000768761 |
| url_provider | http://etd.uum.edu.my/ |