The Use of Internet Purchasing Among Postgraduate Students in UUM
The general purpose of this study was to find out whether a relationship between attitudes, subjective norm, perceived behavioral control and Internet purchasing of postgraduate students. The significant positive relationships between attitudes, subjective norm, perceived behavioral control and int...
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| Format: | Thesis |
| Language: | en en |
| Published: |
2008
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| Online Access: | https://etd.uum.edu.my/245/1/Tareg_A_Yousef_Etturki.pdf https://etd.uum.edu.my/245/2/Tareg_A_Yousef_Etturki.pdf https://etd.uum.edu.my/245/ |
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| _version_ | 1833435349612756992 |
|---|---|
| author | Etturki, Tareg A. Yousef |
| author_facet | Etturki, Tareg A. Yousef |
| author_sort | Etturki, Tareg A. Yousef |
| building | UUM Library |
| collection | Institutional Repository |
| content_provider | Universiti Utara Malaysia |
| content_source | UUM Electronic Theses |
| continent | Asia |
| country | Malaysia |
| description | The general purpose of this study was to find out whether a relationship between attitudes, subjective norm, perceived behavioral control and Internet purchasing of postgraduate students. The significant positive relationships between attitudes, subjective norm, perceived
behavioral control and internet purchasing offer a clear indication of the importance of features to explain consumer purchase behavior. Hence, this study aims to propose, operationalize, and empirically examine an extended model (i.e. with the inclusion of self-identity) that explains and predicts consumer purchase behavior. The result of correlation, linear regression and multiple regressions in assessing the variables or the empirical relationship between attitudes, subjective norm, perceived behavioral control contribute were positively related to behavior as hypothesized. The positive association among all independent variables to dependent variable (adj.r2=80%) was supported. |
| format | Thesis |
| id | my.uum.etd-245 |
| institution | Universiti Utara Malaysia |
| language | en en |
| publishDate | 2008 |
| record_format | eprints |
| spelling | my.uum.etd-2452013-07-24T12:06:19Z https://etd.uum.edu.my/245/ The Use of Internet Purchasing Among Postgraduate Students in UUM Etturki, Tareg A. Yousef HF5001-6182 Business The general purpose of this study was to find out whether a relationship between attitudes, subjective norm, perceived behavioral control and Internet purchasing of postgraduate students. The significant positive relationships between attitudes, subjective norm, perceived behavioral control and internet purchasing offer a clear indication of the importance of features to explain consumer purchase behavior. Hence, this study aims to propose, operationalize, and empirically examine an extended model (i.e. with the inclusion of self-identity) that explains and predicts consumer purchase behavior. The result of correlation, linear regression and multiple regressions in assessing the variables or the empirical relationship between attitudes, subjective norm, perceived behavioral control contribute were positively related to behavior as hypothesized. The positive association among all independent variables to dependent variable (adj.r2=80%) was supported. 2008-11-13 Thesis NonPeerReviewed application/pdf en https://etd.uum.edu.my/245/1/Tareg_A_Yousef_Etturki.pdf application/pdf en https://etd.uum.edu.my/245/2/Tareg_A_Yousef_Etturki.pdf Etturki, Tareg A. Yousef (2008) The Use of Internet Purchasing Among Postgraduate Students in UUM. Masters thesis, Universiti Utara Malaysia. |
| spellingShingle | HF5001-6182 Business Etturki, Tareg A. Yousef The Use of Internet Purchasing Among Postgraduate Students in UUM |
| title | The Use of Internet Purchasing Among Postgraduate Students in UUM |
| title_full | The Use of Internet Purchasing Among Postgraduate Students in UUM |
| title_fullStr | The Use of Internet Purchasing Among Postgraduate Students in UUM |
| title_full_unstemmed | The Use of Internet Purchasing Among Postgraduate Students in UUM |
| title_short | The Use of Internet Purchasing Among Postgraduate Students in UUM |
| title_sort | use of internet purchasing among postgraduate students in uum |
| topic | HF5001-6182 Business |
| url | https://etd.uum.edu.my/245/1/Tareg_A_Yousef_Etturki.pdf https://etd.uum.edu.my/245/2/Tareg_A_Yousef_Etturki.pdf https://etd.uum.edu.my/245/ |
| url_provider | http://etd.uum.edu.my/ |