The Effect of Packaging to SME's Product: Purchase Decision, Price and Customer Loyalty
This study explores the effect of the new packaging for the SMEs product. This research looks the effect in term of customer purchase decision, price and consumer loyalty. This study was held at area Kota Bharu, Kelantan. A survey of the consumer around Kota Bharu was conducted to determine the sig...
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| Format: | Thesis |
| Language: | en en |
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2009
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| Online Access: | https://etd.uum.edu.my/1884/1/Muhamad_Firdaus_Abdull_Razab.pdf https://etd.uum.edu.my/1884/2/1.Muhamad_Firdaus_Abdull_Razab.pdf https://etd.uum.edu.my/1884/ |
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| _version_ | 1833435748139794432 |
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| author | Muhamad Firdaus, Abdull Razab |
| author_facet | Muhamad Firdaus, Abdull Razab |
| author_sort | Muhamad Firdaus, Abdull Razab |
| building | UUM Library |
| collection | Institutional Repository |
| content_provider | Universiti Utara Malaysia |
| content_source | UUM Electronic Theses |
| continent | Asia |
| country | Malaysia |
| description | This study explores the effect of the new packaging for the SMEs product. This research looks the effect in term of customer purchase decision, price and consumer loyalty. This
study was held at area Kota Bharu, Kelantan. A survey of the consumer around Kota Bharu was conducted to determine the significant and the effect of the packaging to the
consumer purchase decision, consumer loyalty and also price. A total 200 questionnaire were distributed at Kota Bharu area. The finding shows that purchase decisions and
customer loyalty are affected by the new packaging. Customer will react on these two variables if SME's products have a new packaging. But the others variables namely price, is not affected. Customer is willing to pay more even the prices increases after the new packaging. Since the result shows that consumer loyalty and purchase decision will affected after a new packaging, SME's manufacturers must alert about it. |
| format | Thesis |
| id | my.uum.etd-1884 |
| institution | Universiti Utara Malaysia |
| language | en en |
| publishDate | 2009 |
| record_format | eprints |
| spelling | my.uum.etd-18842013-07-24T12:13:34Z https://etd.uum.edu.my/1884/ The Effect of Packaging to SME's Product: Purchase Decision, Price and Customer Loyalty Muhamad Firdaus, Abdull Razab HD60 Small Business. This study explores the effect of the new packaging for the SMEs product. This research looks the effect in term of customer purchase decision, price and consumer loyalty. This study was held at area Kota Bharu, Kelantan. A survey of the consumer around Kota Bharu was conducted to determine the significant and the effect of the packaging to the consumer purchase decision, consumer loyalty and also price. A total 200 questionnaire were distributed at Kota Bharu area. The finding shows that purchase decisions and customer loyalty are affected by the new packaging. Customer will react on these two variables if SME's products have a new packaging. But the others variables namely price, is not affected. Customer is willing to pay more even the prices increases after the new packaging. Since the result shows that consumer loyalty and purchase decision will affected after a new packaging, SME's manufacturers must alert about it. 2009 Thesis NonPeerReviewed application/pdf en https://etd.uum.edu.my/1884/1/Muhamad_Firdaus_Abdull_Razab.pdf application/pdf en https://etd.uum.edu.my/1884/2/1.Muhamad_Firdaus_Abdull_Razab.pdf Muhamad Firdaus, Abdull Razab (2009) The Effect of Packaging to SME's Product: Purchase Decision, Price and Customer Loyalty. Masters thesis, Universiti Utara Malaysia. |
| spellingShingle | HD60 Small Business. Muhamad Firdaus, Abdull Razab The Effect of Packaging to SME's Product: Purchase Decision, Price and Customer Loyalty |
| title | The Effect of Packaging to SME's Product: Purchase Decision, Price and Customer Loyalty |
| title_full | The Effect of Packaging to SME's Product: Purchase Decision, Price and Customer Loyalty |
| title_fullStr | The Effect of Packaging to SME's Product: Purchase Decision, Price and Customer Loyalty |
| title_full_unstemmed | The Effect of Packaging to SME's Product: Purchase Decision, Price and Customer Loyalty |
| title_short | The Effect of Packaging to SME's Product: Purchase Decision, Price and Customer Loyalty |
| title_sort | effect of packaging to sme's product: purchase decision, price and customer loyalty |
| topic | HD60 Small Business. |
| url | https://etd.uum.edu.my/1884/1/Muhamad_Firdaus_Abdull_Razab.pdf https://etd.uum.edu.my/1884/2/1.Muhamad_Firdaus_Abdull_Razab.pdf https://etd.uum.edu.my/1884/ |
| url_provider | http://etd.uum.edu.my/ |