The Influence of Internal and External Factors on Consumer Decision-Making
This research examined the effect of internal and external factors on consumer decision-making. The dimension of internal factors in this research are motivation and price perception, and the dimension of external factors in this research are reference groups and family. This research had involved...
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| Format: | Thesis |
| Language: | en en |
| Published: |
2008
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| Online Access: | https://etd.uum.edu.my/188/1/Asmaul_Husna.pdf https://etd.uum.edu.my/188/2/Asmaul_Husna.pdf https://etd.uum.edu.my/188/ |
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| _version_ | 1833435334143115264 |
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| author | Asmaul, Husna |
| author_facet | Asmaul, Husna |
| author_sort | Asmaul, Husna |
| building | UUM Library |
| collection | Institutional Repository |
| content_provider | Universiti Utara Malaysia |
| content_source | UUM Electronic Theses |
| continent | Asia |
| country | Malaysia |
| description | This research examined the effect of internal and external factors on consumer decision-making. The dimension of internal factors in this research are motivation and price
perception, and the dimension of external factors in this research are reference groups and family. This research had involved 273 students of Universiti Utara Malaysia in Kedah, Malaysia. Questionnaires were used as the data collection instrument. Regression analyses were performed on each research model to test the hypotheses that were formed. The results of the regression analyses generally showed that: the influence and positive relationship between internal and external factors on consumer decision-making. Also discussed the implication of study as well as several recommendations for future research. |
| format | Thesis |
| id | my.uum.etd-188 |
| institution | Universiti Utara Malaysia |
| language | en en |
| publishDate | 2008 |
| record_format | eprints |
| spelling | my.uum.etd-1882013-07-24T12:05:59Z https://etd.uum.edu.my/188/ The Influence of Internal and External Factors on Consumer Decision-Making Asmaul, Husna HF5001-6182 Business This research examined the effect of internal and external factors on consumer decision-making. The dimension of internal factors in this research are motivation and price perception, and the dimension of external factors in this research are reference groups and family. This research had involved 273 students of Universiti Utara Malaysia in Kedah, Malaysia. Questionnaires were used as the data collection instrument. Regression analyses were performed on each research model to test the hypotheses that were formed. The results of the regression analyses generally showed that: the influence and positive relationship between internal and external factors on consumer decision-making. Also discussed the implication of study as well as several recommendations for future research. 2008-05 Thesis NonPeerReviewed application/pdf en https://etd.uum.edu.my/188/1/Asmaul_Husna.pdf application/pdf en https://etd.uum.edu.my/188/2/Asmaul_Husna.pdf Asmaul, Husna (2008) The Influence of Internal and External Factors on Consumer Decision-Making. Masters thesis, Universiti Utara Malaysia. |
| spellingShingle | HF5001-6182 Business Asmaul, Husna The Influence of Internal and External Factors on Consumer Decision-Making |
| title | The Influence of Internal and External Factors on Consumer Decision-Making |
| title_full | The Influence of Internal and External Factors on Consumer Decision-Making |
| title_fullStr | The Influence of Internal and External Factors on Consumer Decision-Making |
| title_full_unstemmed | The Influence of Internal and External Factors on Consumer Decision-Making |
| title_short | The Influence of Internal and External Factors on Consumer Decision-Making |
| title_sort | influence of internal and external factors on consumer decision-making |
| topic | HF5001-6182 Business |
| url | https://etd.uum.edu.my/188/1/Asmaul_Husna.pdf https://etd.uum.edu.my/188/2/Asmaul_Husna.pdf https://etd.uum.edu.my/188/ |
| url_provider | http://etd.uum.edu.my/ |