Relationship Between Motive, Credit Card, Information, Peer and Frequency with Compulsive Buying Tendency
Compulsive buying is a chronic, repetitive buying that becomes a primary respond to negative feelings. It is also known as addictive behavior. People who are involved in this negative behavior have the tendency to face financial and social problems such as divorce, debt, and personal bankruptcy....
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| Format: | Thesis |
| Language: | en en |
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2004
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| Online Access: | https://etd.uum.edu.my/1309/1/MOHAMAD_B._ALI.pdf https://etd.uum.edu.my/1309/2/1.MOHAMAD_B._ALI.pdf https://etd.uum.edu.my/1309/ |
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| _version_ | 1833435627457085440 |
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| author | Mohamad, Ali |
| author_facet | Mohamad, Ali |
| author_sort | Mohamad, Ali |
| building | UUM Library |
| collection | Institutional Repository |
| content_provider | Universiti Utara Malaysia |
| content_source | UUM Electronic Theses |
| continent | Asia |
| country | Malaysia |
| description | Compulsive buying is a chronic, repetitive buying that becomes a primary respond to negative feelings. It is also known as addictive behavior. People who are involved in this negative behavior have the tendency to face financial and social problems such as divorce, debt, and personal bankruptcy. Compulsive buyers are also known for having low self-esteem, materialistic, a high level of tendency to fantasize, depression, anxiety, obsession and feeling of guilt after purchase. In this study, the variables been used are hedonic motivation, credit cards use, unplanned purchase, peer influence. TV viewing and shopping frequency. The study also to identify the cross gender in compulsive buying tendency. The results exhibited the positive correlation of hedonic motivation, credit card use and unplanned purchases with compulsive buying tendency. There are three theoretical implications have been created from the finding and they are Hedonic Motive. Perceive Buying Capacity and Direct Marketing Stimuli. This study has discovered the opportunities for further study regarding compulsive buying tendency in Malaysia. |
| format | Thesis |
| id | my.uum.etd-1309 |
| institution | Universiti Utara Malaysia |
| language | en en |
| publishDate | 2004 |
| record_format | eprints |
| spelling | my.uum.etd-13092013-07-24T12:11:23Z https://etd.uum.edu.my/1309/ Relationship Between Motive, Credit Card, Information, Peer and Frequency with Compulsive Buying Tendency Mohamad, Ali HF5415.33 Consumer Behavior. Compulsive buying is a chronic, repetitive buying that becomes a primary respond to negative feelings. It is also known as addictive behavior. People who are involved in this negative behavior have the tendency to face financial and social problems such as divorce, debt, and personal bankruptcy. Compulsive buyers are also known for having low self-esteem, materialistic, a high level of tendency to fantasize, depression, anxiety, obsession and feeling of guilt after purchase. In this study, the variables been used are hedonic motivation, credit cards use, unplanned purchase, peer influence. TV viewing and shopping frequency. The study also to identify the cross gender in compulsive buying tendency. The results exhibited the positive correlation of hedonic motivation, credit card use and unplanned purchases with compulsive buying tendency. There are three theoretical implications have been created from the finding and they are Hedonic Motive. Perceive Buying Capacity and Direct Marketing Stimuli. This study has discovered the opportunities for further study regarding compulsive buying tendency in Malaysia. 2004 Thesis NonPeerReviewed application/pdf en https://etd.uum.edu.my/1309/1/MOHAMAD_B._ALI.pdf application/pdf en https://etd.uum.edu.my/1309/2/1.MOHAMAD_B._ALI.pdf Mohamad, Ali (2004) Relationship Between Motive, Credit Card, Information, Peer and Frequency with Compulsive Buying Tendency. Masters thesis, Universiti Utara Malaysia. |
| spellingShingle | HF5415.33 Consumer Behavior. Mohamad, Ali Relationship Between Motive, Credit Card, Information, Peer and Frequency with Compulsive Buying Tendency |
| title | Relationship Between Motive, Credit Card, Information, Peer and Frequency with Compulsive Buying Tendency |
| title_full | Relationship Between Motive, Credit Card, Information, Peer and Frequency with Compulsive Buying Tendency |
| title_fullStr | Relationship Between Motive, Credit Card, Information, Peer and Frequency with Compulsive Buying Tendency |
| title_full_unstemmed | Relationship Between Motive, Credit Card, Information, Peer and Frequency with Compulsive Buying Tendency |
| title_short | Relationship Between Motive, Credit Card, Information, Peer and Frequency with Compulsive Buying Tendency |
| title_sort | relationship between motive, credit card, information, peer and frequency with compulsive buying tendency |
| topic | HF5415.33 Consumer Behavior. |
| url | https://etd.uum.edu.my/1309/1/MOHAMAD_B._ALI.pdf https://etd.uum.edu.my/1309/2/1.MOHAMAD_B._ALI.pdf https://etd.uum.edu.my/1309/ |
| url_provider | http://etd.uum.edu.my/ |