Guideline for Chinese tea-packaging: exploring the connection between cultural heritage and the Chinese visual identity representation
Tea packaging in China serves both a functional and symbolic role, reflecting the nation's deep-rooted cultural heritage while influencing consumer choices. Traditionally, tea packaging has been an extension of Chinese identity, incorporating artistic elements that evoke historical and aestheti...
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| Format: | Thesis |
| Language: | en en |
| Published: |
2025
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/12075/2/s906213_01.pdf https://etd.uum.edu.my/12075/3/s906213_02.pdf https://etd.uum.edu.my/12075/ |
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