Integrating minimalism and Chinese cultural elements in new product design
Culture plays a pivotal role in the branding and commercialisation of products in global market. This research investigates the intersection of minimalism and Chinese cultural element in the product design for BANG & OLUFSEN (B&O), a luxury audio brand recognised for its minimalist design, a...
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| Format: | Thesis |
| Language: | en en en |
| Published: |
2025
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/11896/1/depositpermission.pdf https://etd.uum.edu.my/11896/2/s905769_01.pdf https://etd.uum.edu.my/11896/3/s905769_02.pdf https://etd.uum.edu.my/11896/ |
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