Perceived usefulness, ease of use and attitude as predictors of behavioral to use the UAE-TIR AI system in the Federal Authority of Identity and Citizenship of UAE

Artificial intelligence (AI) has changed the work in modern organizations around the globe. In the United Arab Emirates (UAE), government policies on AI and its associated strategies have gradually regulated AI usage in public service. Thus, the Federal Authority for Identity, Citizenship, Customs &...

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Main Author: Abdalla Yousif Al Yassi, Abdalla Yousif
Format: Thesis
Language:en
en
Published: 2025
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Online Access:https://etd.uum.edu.my/11676/1/depositpermission.pdf
https://etd.uum.edu.my/11676/2/s828242_01.pdf
https://etd.uum.edu.my/11676/
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author Abdalla Yousif Al Yassi, Abdalla Yousif
author_facet Abdalla Yousif Al Yassi, Abdalla Yousif
author_sort Abdalla Yousif Al Yassi, Abdalla Yousif
building UUM Library
collection Institutional Repository
content_provider Universiti Utara Malaysia
content_source UUM Electronic Theses
continent Asia
country Malaysia
description Artificial intelligence (AI) has changed the work in modern organizations around the globe. In the United Arab Emirates (UAE), government policies on AI and its associated strategies have gradually regulated AI usage in public service. Thus, the Federal Authority for Identity, Citizenship, Customs & Port Security (ICP) have also adjusted their operation in parallel to the National Artificial Intelligence Strategy 2031. The aim of this study is to investigate the acceptance of employees of ICP to adopt AITIR system through Technology Acceptance Model (TAM). This study adopted quantitative research methodology by conducting surveys with random sampling techniques. Then, SPSS and AMOS were thoroughly used for data analysis alongside the analysis of data from secondary sources. The results revealed significant relationships among the perceived usefulness and ease of use of AI, attitude towards using AI, behavioral intention to use AI, and actual use of AI in ICP. By understanding the factors that influence users' acceptance of AI systems, researchers and developers can design more user-friendly and effective AI solutions. To that end, studying the TAM model in the AI domain can help identify potential barriers to adoption and inform strategies for overcoming them. This study recommends practical benefits of AI adoption in customs operations and emphasizes on the ability of AI to streamline processes, improve accuracy, and enhance security measures. This study also highlights concrete examples that demonstrate the usefulness of AI in public service organization of UAE.
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spelling my.uum.etd-116762025-06-03T09:09:50Z https://etd.uum.edu.my/11676/ Perceived usefulness, ease of use and attitude as predictors of behavioral to use the UAE-TIR AI system in the Federal Authority of Identity and Citizenship of UAE Abdalla Yousif Al Yassi, Abdalla Yousif HD58.7 Organizational Behavior. Artificial intelligence (AI) has changed the work in modern organizations around the globe. In the United Arab Emirates (UAE), government policies on AI and its associated strategies have gradually regulated AI usage in public service. Thus, the Federal Authority for Identity, Citizenship, Customs & Port Security (ICP) have also adjusted their operation in parallel to the National Artificial Intelligence Strategy 2031. The aim of this study is to investigate the acceptance of employees of ICP to adopt AITIR system through Technology Acceptance Model (TAM). This study adopted quantitative research methodology by conducting surveys with random sampling techniques. Then, SPSS and AMOS were thoroughly used for data analysis alongside the analysis of data from secondary sources. The results revealed significant relationships among the perceived usefulness and ease of use of AI, attitude towards using AI, behavioral intention to use AI, and actual use of AI in ICP. By understanding the factors that influence users' acceptance of AI systems, researchers and developers can design more user-friendly and effective AI solutions. To that end, studying the TAM model in the AI domain can help identify potential barriers to adoption and inform strategies for overcoming them. This study recommends practical benefits of AI adoption in customs operations and emphasizes on the ability of AI to streamline processes, improve accuracy, and enhance security measures. This study also highlights concrete examples that demonstrate the usefulness of AI in public service organization of UAE. 2025 Thesis NonPeerReviewed text en https://etd.uum.edu.my/11676/1/depositpermission.pdf text en https://etd.uum.edu.my/11676/2/s828242_01.pdf Abdalla Yousif Al Yassi, Abdalla Yousif (2025) Perceived usefulness, ease of use and attitude as predictors of behavioral to use the UAE-TIR AI system in the Federal Authority of Identity and Citizenship of UAE. Masters thesis, Universiti Utara Malaysia.
spellingShingle HD58.7 Organizational Behavior.
Abdalla Yousif Al Yassi, Abdalla Yousif
Perceived usefulness, ease of use and attitude as predictors of behavioral to use the UAE-TIR AI system in the Federal Authority of Identity and Citizenship of UAE
title Perceived usefulness, ease of use and attitude as predictors of behavioral to use the UAE-TIR AI system in the Federal Authority of Identity and Citizenship of UAE
title_full Perceived usefulness, ease of use and attitude as predictors of behavioral to use the UAE-TIR AI system in the Federal Authority of Identity and Citizenship of UAE
title_fullStr Perceived usefulness, ease of use and attitude as predictors of behavioral to use the UAE-TIR AI system in the Federal Authority of Identity and Citizenship of UAE
title_full_unstemmed Perceived usefulness, ease of use and attitude as predictors of behavioral to use the UAE-TIR AI system in the Federal Authority of Identity and Citizenship of UAE
title_short Perceived usefulness, ease of use and attitude as predictors of behavioral to use the UAE-TIR AI system in the Federal Authority of Identity and Citizenship of UAE
title_sort perceived usefulness, ease of use and attitude as predictors of behavioral to use the uae-tir ai system in the federal authority of identity and citizenship of uae
topic HD58.7 Organizational Behavior.
url https://etd.uum.edu.my/11676/1/depositpermission.pdf
https://etd.uum.edu.my/11676/2/s828242_01.pdf
https://etd.uum.edu.my/11676/
url_provider http://etd.uum.edu.my/