Rui, L. Y. (2025). A novel model of brand equity incorporating elements of innovativeness and creativity to predict purchase intention of water heater in the Chinese market.
Chicago Style (17th ed.) CitationRui, Li Ying. A Novel Model of Brand Equity Incorporating Elements of Innovativeness and Creativity to Predict Purchase Intention of Water Heater in the Chinese Market. 2025.
MLA (9th ed.) CitationRui, Li Ying. A Novel Model of Brand Equity Incorporating Elements of Innovativeness and Creativity to Predict Purchase Intention of Water Heater in the Chinese Market. 2025.
Warning: These citations may not always be 100% accurate.