Social entrepreneurship intention among undergraduate students in Universiti Utara Malaysia

The main objective of this study is to investigate social entrepreneurship intention among undergraduate students in Universiti Utara Malaysia (UUM). This research also investigates the relationship between attitude, influence of norm, perception control and individuals' sustainability orientat...

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Main Author: Nurhawanis, Muhamad Mukhatarruddin
Format: Thesis
Language:en
Published: 2023
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Online Access:https://etd.uum.edu.my/11062/2/s829647_01.pdf
https://etd.uum.edu.my/11062/
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author Nurhawanis, Muhamad Mukhatarruddin
author_facet Nurhawanis, Muhamad Mukhatarruddin
author_sort Nurhawanis, Muhamad Mukhatarruddin
building UUM Library
collection Institutional Repository
content_provider Universiti Utara Malaysia
content_source UUM Electronic Theses
continent Asia
country Malaysia
description The main objective of this study is to investigate social entrepreneurship intention among undergraduate students in Universiti Utara Malaysia (UUM). This research also investigates the relationship between attitude, influence of norm, perception control and individuals' sustainability orientation towards social entrepreneurship intention. The inconsistency of findings in past literature between the relationship social entrepreneurship intention has prompted researchers to explain the inconsistency. The survey questionnaire was distributed using an online questionnaire to undergraduate students of Universiti Utara Malaysia. A total of 321 questionnaires were used for analysis. The direct relationship was analyzed using the PLS-SEM method. The results show that attitude, influence norm and perception control have a significant relationship with social entrepreneurship intention while individuals' sustainability orientation is found to be insignificant. Finally, management implications, study limitations, and future research recommendations are discussed.
format Thesis
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institution Universiti Utara Malaysia
language en
publishDate 2023
record_format eprints
spelling my.uum.etd-110622026-04-12T07:05:02Z https://etd.uum.edu.my/11062/ Social entrepreneurship intention among undergraduate students in Universiti Utara Malaysia Nurhawanis, Muhamad Mukhatarruddin HB615-715 Entrepreneurship. Risk and uncertainty. Property LB2300 Higher Education The main objective of this study is to investigate social entrepreneurship intention among undergraduate students in Universiti Utara Malaysia (UUM). This research also investigates the relationship between attitude, influence of norm, perception control and individuals' sustainability orientation towards social entrepreneurship intention. The inconsistency of findings in past literature between the relationship social entrepreneurship intention has prompted researchers to explain the inconsistency. The survey questionnaire was distributed using an online questionnaire to undergraduate students of Universiti Utara Malaysia. A total of 321 questionnaires were used for analysis. The direct relationship was analyzed using the PLS-SEM method. The results show that attitude, influence norm and perception control have a significant relationship with social entrepreneurship intention while individuals' sustainability orientation is found to be insignificant. Finally, management implications, study limitations, and future research recommendations are discussed. Open Access 2023 Thesis NonPeerReviewed text en https://etd.uum.edu.my/11062/2/s829647_01.pdf Nurhawanis, Muhamad Mukhatarruddin (2023) Social entrepreneurship intention among undergraduate students in Universiti Utara Malaysia. Masters thesis, Universiti Utara Malaysia.
spellingShingle HB615-715 Entrepreneurship. Risk and uncertainty. Property
LB2300 Higher Education
Nurhawanis, Muhamad Mukhatarruddin
Social entrepreneurship intention among undergraduate students in Universiti Utara Malaysia
title Social entrepreneurship intention among undergraduate students in Universiti Utara Malaysia
title_full Social entrepreneurship intention among undergraduate students in Universiti Utara Malaysia
title_fullStr Social entrepreneurship intention among undergraduate students in Universiti Utara Malaysia
title_full_unstemmed Social entrepreneurship intention among undergraduate students in Universiti Utara Malaysia
title_short Social entrepreneurship intention among undergraduate students in Universiti Utara Malaysia
title_sort social entrepreneurship intention among undergraduate students in universiti utara malaysia
topic HB615-715 Entrepreneurship. Risk and uncertainty. Property
LB2300 Higher Education
url https://etd.uum.edu.my/11062/2/s829647_01.pdf
https://etd.uum.edu.my/11062/
url_provider http://etd.uum.edu.my/