Linking consumer trust perception in constructing an e-commerce trust model
Trust issues is still considered as a main obstacle in the implementation of eCommerce Due to the increasing numbers of cyber crimes committed today, consumers are faced with doubt to engage in online shopping. As a safety precaution, consumers will take certain measures to protect their information...
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| Format: | Article |
| Language: | en |
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Penerbit UTM Press
2008
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| Online Access: | http://eprints.utm.my/9425/1/NurZailanOthman2008_LinkingConsumerTrustPerception.pdf http://eprints.utm.my/9425/ |
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| _version_ | 1845472149004877824 |
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| author | Che Hussin, Ab. Razak Othman, Nur Zailan Mohamed Dahlan, Halina |
| author_facet | Che Hussin, Ab. Razak Othman, Nur Zailan Mohamed Dahlan, Halina |
| author_sort | Che Hussin, Ab. Razak |
| building | UTM Library |
| collection | Institutional Repository |
| content_provider | Universiti Teknologi Malaysia |
| content_source | UTM Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | Trust issues is still considered as a main obstacle in the implementation of eCommerce Due to the increasing numbers of cyber crimes committed today, consumers are faced with doubt to engage in online shopping. As a safety precaution, consumers will take certain measures to protect their information by evaluating and assessing these websites trustworthiness before an actual purchase occurs. This paper describes a model that examines the elements related to online consumer behavior and to investigate this behavior towards building and increasing trust. The applicability of the model was tested in attempt to view consumers' acceptance towards the model and its component. The fmdings indicate the respondents are aware of the trust issue surrounding e-Commerce implementation as they accept and agreed with the model and its components. |
| format | Article |
| id | my.utm.eprints-9425 |
| institution | Universiti Teknologi Malaysia |
| language | en |
| publishDate | 2008 |
| publisher | Penerbit UTM Press |
| record_format | eprints |
| spelling | my.utm.eprints-94252017-11-01T04:17:21Z http://eprints.utm.my/9425/ Linking consumer trust perception in constructing an e-commerce trust model Che Hussin, Ab. Razak Othman, Nur Zailan Mohamed Dahlan, Halina QA75 Electronic computers. Computer science Trust issues is still considered as a main obstacle in the implementation of eCommerce Due to the increasing numbers of cyber crimes committed today, consumers are faced with doubt to engage in online shopping. As a safety precaution, consumers will take certain measures to protect their information by evaluating and assessing these websites trustworthiness before an actual purchase occurs. This paper describes a model that examines the elements related to online consumer behavior and to investigate this behavior towards building and increasing trust. The applicability of the model was tested in attempt to view consumers' acceptance towards the model and its component. The fmdings indicate the respondents are aware of the trust issue surrounding e-Commerce implementation as they accept and agreed with the model and its components. Penerbit UTM Press 2008-12 Article PeerReviewed application/pdf en http://eprints.utm.my/9425/1/NurZailanOthman2008_LinkingConsumerTrustPerception.pdf Che Hussin, Ab. Razak and Othman, Nur Zailan and Mohamed Dahlan, Halina (2008) Linking consumer trust perception in constructing an e-commerce trust model. Jurnal Teknologi Maklumat, 20 (2). pp. 52-64. ISSN 0128-3790 |
| spellingShingle | QA75 Electronic computers. Computer science Che Hussin, Ab. Razak Othman, Nur Zailan Mohamed Dahlan, Halina Linking consumer trust perception in constructing an e-commerce trust model |
| title | Linking consumer trust perception in constructing an e-commerce trust model |
| title_full | Linking consumer trust perception in constructing an e-commerce trust model |
| title_fullStr | Linking consumer trust perception in constructing an e-commerce trust model |
| title_full_unstemmed | Linking consumer trust perception in constructing an e-commerce trust model |
| title_short | Linking consumer trust perception in constructing an e-commerce trust model |
| title_sort | linking consumer trust perception in constructing an e-commerce trust model |
| topic | QA75 Electronic computers. Computer science |
| url | http://eprints.utm.my/9425/1/NurZailanOthman2008_LinkingConsumerTrustPerception.pdf http://eprints.utm.my/9425/ |
| url_provider | http://eprints.utm.my/ |