Participation patterns of women in entrepreneurship: A focus on franchising ventures

The number of women involved in business sector is a growing phenomenon worldwide. Despite this scenario, the involvement of women in business particularly in franchising business is not being studied thoroughly and systematically. Franchising is known as a mean to provide opportunities to mino...

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Main Authors: Mohd. Salleh , Norliza, Ismail, Kamariah, Abu Talib, Noraini, Abu Hamid, Nik Intan Norhan, Sh. Ahmad, Fauziah
Format: Monograph
Published: Universiti Teknologi Malaysia 2006
Subjects:
Online Access:http://eprints.utm.my/688/
http://www.penerbit.utm.my
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author Mohd. Salleh , Norliza
Ismail, Kamariah
Abu Talib, Noraini
Abu Hamid, Nik Intan Norhan
Sh. Ahmad, Fauziah
author_facet Mohd. Salleh , Norliza
Ismail, Kamariah
Abu Talib, Noraini
Abu Hamid, Nik Intan Norhan
Sh. Ahmad, Fauziah
author_sort Mohd. Salleh , Norliza
building UTM Library
collection Institutional Repository
content_provider Universiti Teknologi Malaysia
content_source UTM Institutional Repository
continent Asia
country Malaysia
description The number of women involved in business sector is a growing phenomenon worldwide. Despite this scenario, the involvement of women in business particularly in franchising business is not being studied thoroughly and systematically. Franchising is known as a mean to provide opportunities to minorities and women who have interests to venture in business. This study attempts to look into a few questions related to women involvement in franchising venture. The questions are: 1) what is the pattern of women’s participation in franchise business 2) problems faced by franchisees in the franchise business and 3) what are the role of government in promoting and assisting the women in their franchise business. The study is conducted by taking samples of 24 women franchisors and 31 franchisees all over Malaysia participating in franchise business. The findings show that there are less women franchisors in the top ad ministrative positions such as the managing director, chairman and the general manager. The top three problems identified by franchisees are limited control in managing the franchise business, the power to terminate the agreement by franchisees and tough competition facing them as franchisees. The government is really showing their commitment and doing their part in supporting the franchise business by giving loans and setting up agencies which seriously looked into the matters of franchising in Malaysia.
format Monograph
id my.utm.eprints-688
institution Universiti Teknologi Malaysia
publishDate 2006
publisher Universiti Teknologi Malaysia
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spelling my.utm.eprints-6882017-09-07T05:32:26Z http://eprints.utm.my/688/ Participation patterns of women in entrepreneurship: A focus on franchising ventures Mohd. Salleh , Norliza Ismail, Kamariah Abu Talib, Noraini Abu Hamid, Nik Intan Norhan Sh. Ahmad, Fauziah H Social Sciences (General) The number of women involved in business sector is a growing phenomenon worldwide. Despite this scenario, the involvement of women in business particularly in franchising business is not being studied thoroughly and systematically. Franchising is known as a mean to provide opportunities to minorities and women who have interests to venture in business. This study attempts to look into a few questions related to women involvement in franchising venture. The questions are: 1) what is the pattern of women’s participation in franchise business 2) problems faced by franchisees in the franchise business and 3) what are the role of government in promoting and assisting the women in their franchise business. The study is conducted by taking samples of 24 women franchisors and 31 franchisees all over Malaysia participating in franchise business. The findings show that there are less women franchisors in the top ad ministrative positions such as the managing director, chairman and the general manager. The top three problems identified by franchisees are limited control in managing the franchise business, the power to terminate the agreement by franchisees and tough competition facing them as franchisees. The government is really showing their commitment and doing their part in supporting the franchise business by giving loans and setting up agencies which seriously looked into the matters of franchising in Malaysia. Universiti Teknologi Malaysia 2006 Monograph NonPeerReviewed Mohd. Salleh , Norliza and Ismail, Kamariah and Abu Talib, Noraini and Abu Hamid, Nik Intan Norhan and Sh. Ahmad, Fauziah (2006) Participation patterns of women in entrepreneurship: A focus on franchising ventures. Project Report. Universiti Teknologi Malaysia. (Unpublished) http://www.penerbit.utm.my
spellingShingle H Social Sciences (General)
Mohd. Salleh , Norliza
Ismail, Kamariah
Abu Talib, Noraini
Abu Hamid, Nik Intan Norhan
Sh. Ahmad, Fauziah
Participation patterns of women in entrepreneurship: A focus on franchising ventures
title Participation patterns of women in entrepreneurship: A focus on franchising ventures
title_full Participation patterns of women in entrepreneurship: A focus on franchising ventures
title_fullStr Participation patterns of women in entrepreneurship: A focus on franchising ventures
title_full_unstemmed Participation patterns of women in entrepreneurship: A focus on franchising ventures
title_short Participation patterns of women in entrepreneurship: A focus on franchising ventures
title_sort participation patterns of women in entrepreneurship: a focus on franchising ventures
topic H Social Sciences (General)
url http://eprints.utm.my/688/
http://www.penerbit.utm.my
url_provider http://eprints.utm.my/