Building trustworthy E-commerce website
The process of building consumer trust in E-Commerce is based on the presence of trust features or trust attributes in the websites. Consumer may examine e-Commerce websites for the existence of trust attributes. However. to date, which trust attributes contribute to the website's trustworthine...
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| Format: | Conference or Workshop Item |
| Language: | en |
| Published: |
2007
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| Subjects: | |
| Online Access: | http://eprints.utm.my/10111/1/AbRazakCheHussin2007_BuildingTrustworthyeCommerceWebsite.pdf http://eprints.utm.my/10111/ http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:102854 |
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| _version_ | 1845472309379334144 |
|---|---|
| author | Che Hussin, Ab. Razak |
| author_facet | Che Hussin, Ab. Razak |
| author_sort | Che Hussin, Ab. Razak |
| building | UTM Library |
| collection | Institutional Repository |
| content_provider | Universiti Teknologi Malaysia |
| content_source | UTM Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | The process of building consumer trust in E-Commerce is based on the presence of trust features or trust attributes in the websites. Consumer may examine e-Commerce websites for the existence of trust attributes. However. to date, which trust attributes contribute to the website's trustworthiness and which trust attributes give more value to consumer has not been adequatezv explored. Therefore, the purpose of the paper is to look for the relevant trust attributes for eCommerce websites and to identity the importance ranking of trust attributes that contribute sign!ficantly to the trustworthiness of e-Commerce website. Various journal papers and articles related to e-Commerce field have been referred in order to identifj' the trust attributes. An online survey that received /230 respondents was carried out to investigate the importance ranking of ten trust attributes. The paper contributes to the discussion on how to build trust in e-Commerce. |
| format | Conference or Workshop Item |
| id | my.utm.eprints-10111 |
| institution | Universiti Teknologi Malaysia |
| language | en |
| publishDate | 2007 |
| record_format | eprints |
| spelling | my.utm.eprints-101112020-02-29T13:43:30Z http://eprints.utm.my/10111/ Building trustworthy E-commerce website Che Hussin, Ab. Razak QA75 Electronic computers. Computer science The process of building consumer trust in E-Commerce is based on the presence of trust features or trust attributes in the websites. Consumer may examine e-Commerce websites for the existence of trust attributes. However. to date, which trust attributes contribute to the website's trustworthiness and which trust attributes give more value to consumer has not been adequatezv explored. Therefore, the purpose of the paper is to look for the relevant trust attributes for eCommerce websites and to identity the importance ranking of trust attributes that contribute sign!ficantly to the trustworthiness of e-Commerce website. Various journal papers and articles related to e-Commerce field have been referred in order to identifj' the trust attributes. An online survey that received /230 respondents was carried out to investigate the importance ranking of ten trust attributes. The paper contributes to the discussion on how to build trust in e-Commerce. 2007 Conference or Workshop Item PeerReviewed application/pdf en http://eprints.utm.my/10111/1/AbRazakCheHussin2007_BuildingTrustworthyeCommerceWebsite.pdf Che Hussin, Ab. Razak (2007) Building trustworthy E-commerce website. In: Fifth International Conference on Information Technology in Asia 2007, 9-12th July 2007, Kuching, Sarawak, Malaysia. http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:102854 |
| spellingShingle | QA75 Electronic computers. Computer science Che Hussin, Ab. Razak Building trustworthy E-commerce website |
| title | Building trustworthy E-commerce website |
| title_full | Building trustworthy E-commerce website |
| title_fullStr | Building trustworthy E-commerce website |
| title_full_unstemmed | Building trustworthy E-commerce website |
| title_short | Building trustworthy E-commerce website |
| title_sort | building trustworthy e-commerce website |
| topic | QA75 Electronic computers. Computer science |
| url | http://eprints.utm.my/10111/1/AbRazakCheHussin2007_BuildingTrustworthyeCommerceWebsite.pdf http://eprints.utm.my/10111/ http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:102854 |
| url_provider | http://eprints.utm.my/ |