Effects of service marketing mix on Umrah customer satisfaction: empirical study on Umrah traveling industry in Malaysia
The objective of this research was to The purpose of this research was to study the customer perception toward marketing mix (product, price, place, promotion, people, process, physical evidence, marketing communication and after sale service), and customer satisfaction of Umrah traveling industry i...
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| Format: | Article |
| Language: | en |
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The Mattingley Publishing Co., Inc.
2020
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| Online Access: | http://eprints.uthm.edu.my/6556/1/AJ%202020%20%28353%29.pdf http://eprints.uthm.edu.my/6556/ |
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| author | Othman, Bestoon Harun, Amran Sadq, Zana Majed Rashid, Wirya Najm Abdullah, Kamal Mohammed Mohammed, Hazhar Omer Khalid faeq, Dalia |
| author_facet | Othman, Bestoon Harun, Amran Sadq, Zana Majed Rashid, Wirya Najm Abdullah, Kamal Mohammed Mohammed, Hazhar Omer Khalid faeq, Dalia |
| author_sort | Othman, Bestoon |
| building | UTHM Library |
| collection | Institutional Repository |
| content_provider | Universiti Tun Hussein Onn Malaysia |
| content_source | UTHM Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | The objective of this research was to The purpose of this research was to study the customer perception toward marketing mix (product, price, place, promotion, people, process, physical evidence, marketing communication and after sale service), and customer satisfaction of Umrah traveling industry in Malaysia”. “A quantitative study was adopted for collecting data. The customers who performed Umrah more than once were on the focus of this study. The necessary data were collected from 384 respondents through a structured questionnaire using a convenience sampling technique”. “Customer perception toward all dimensions service marketing mix have a positive impact on customer satisfaction. The present study enables the understanding of consumer behavioural features, especially in term of customer satisfaction in Umrah services, particularly in Malaysia and the overall Umrah industry”. “The service sector plays a pivotal role in a country’s economy specifically in Malaysia and part of this sector services is the Umrah services, becomes it is important for commercial activities and contributes to the quality of life. In short, it implies that the role of Umrah services is regarded as a basic need of life”. “Thus, it is imperative to fulfil the requirements and expectations of customers in multifarious backgrounds. This study is an initial effort in investigating the satisfaction of Umrah customers in Malaysia, including their contributing factor, name service marketing mix. |
| format | Article |
| id | my.uthm.eprints-6556 |
| institution | Universiti Tun Hussein Onn Malaysia |
| language | en |
| publishDate | 2020 |
| publisher | The Mattingley Publishing Co., Inc. |
| record_format | eprints |
| spelling | my.uthm.eprints-65562022-03-01T03:55:06Z http://eprints.uthm.edu.my/6556/ Effects of service marketing mix on Umrah customer satisfaction: empirical study on Umrah traveling industry in Malaysia Othman, Bestoon Harun, Amran Sadq, Zana Majed Rashid, Wirya Najm Abdullah, Kamal Mohammed Mohammed, Hazhar Omer Khalid faeq, Dalia BP Islam. Bahaism. Theosophy, etc The objective of this research was to The purpose of this research was to study the customer perception toward marketing mix (product, price, place, promotion, people, process, physical evidence, marketing communication and after sale service), and customer satisfaction of Umrah traveling industry in Malaysia”. “A quantitative study was adopted for collecting data. The customers who performed Umrah more than once were on the focus of this study. The necessary data were collected from 384 respondents through a structured questionnaire using a convenience sampling technique”. “Customer perception toward all dimensions service marketing mix have a positive impact on customer satisfaction. The present study enables the understanding of consumer behavioural features, especially in term of customer satisfaction in Umrah services, particularly in Malaysia and the overall Umrah industry”. “The service sector plays a pivotal role in a country’s economy specifically in Malaysia and part of this sector services is the Umrah services, becomes it is important for commercial activities and contributes to the quality of life. In short, it implies that the role of Umrah services is regarded as a basic need of life”. “Thus, it is imperative to fulfil the requirements and expectations of customers in multifarious backgrounds. This study is an initial effort in investigating the satisfaction of Umrah customers in Malaysia, including their contributing factor, name service marketing mix. The Mattingley Publishing Co., Inc. 2020 Article PeerReviewed text en http://eprints.uthm.edu.my/6556/1/AJ%202020%20%28353%29.pdf Othman, Bestoon and Harun, Amran and Sadq, Zana Majed and Rashid, Wirya Najm and Abdullah, Kamal Mohammed and Mohammed, Hazhar Omer and Khalid faeq, Dalia (2020) Effects of service marketing mix on Umrah customer satisfaction: empirical study on Umrah traveling industry in Malaysia. Test Engineering and Management, 83. pp. 22895-22909. ISSN 0193-4120 |
| spellingShingle | BP Islam. Bahaism. Theosophy, etc Othman, Bestoon Harun, Amran Sadq, Zana Majed Rashid, Wirya Najm Abdullah, Kamal Mohammed Mohammed, Hazhar Omer Khalid faeq, Dalia Effects of service marketing mix on Umrah customer satisfaction: empirical study on Umrah traveling industry in Malaysia |
| title | Effects of service marketing mix on Umrah customer satisfaction: empirical study on Umrah traveling industry in Malaysia |
| title_full | Effects of service marketing mix on Umrah customer satisfaction: empirical study on Umrah traveling industry in Malaysia |
| title_fullStr | Effects of service marketing mix on Umrah customer satisfaction: empirical study on Umrah traveling industry in Malaysia |
| title_full_unstemmed | Effects of service marketing mix on Umrah customer satisfaction: empirical study on Umrah traveling industry in Malaysia |
| title_short | Effects of service marketing mix on Umrah customer satisfaction: empirical study on Umrah traveling industry in Malaysia |
| title_sort | effects of service marketing mix on umrah customer satisfaction: empirical study on umrah traveling industry in malaysia |
| topic | BP Islam. Bahaism. Theosophy, etc |
| url | http://eprints.uthm.edu.my/6556/1/AJ%202020%20%28353%29.pdf http://eprints.uthm.edu.my/6556/ |
| url_provider | http://eprints.uthm.edu.my/ |