The effect of umrah service quality on umrah customer satisfaction and umrah customer loyalty: evidence from umrah traveling agents in Malaysia
The main aim of this study is to explore the impact of the dimensions of Umrah service quality on customer satisfaction for Umrah and customer loyalty for Umrah in the travel industry. Increasingly intense competition and structural shifts in the business environment are now pushing companies to ado...
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| Format: | Article |
| Language: | en |
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2021
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| Online Access: | http://eprints.uthm.edu.my/6260/1/J13150_f76de983c653524f45c42b2a3045ba3a.pdf http://eprints.uthm.edu.my/6260/ |
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| author | Othman, Bestoon Abdulmaged Harun, Amran |
| author_facet | Othman, Bestoon Abdulmaged Harun, Amran |
| author_sort | Othman, Bestoon Abdulmaged |
| building | UTHM Library |
| collection | Institutional Repository |
| content_provider | Universiti Tun Hussein Onn Malaysia |
| content_source | UTHM Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | The main aim of this study is to explore the impact of the dimensions of Umrah service quality on customer satisfaction for Umrah and customer loyalty for Umrah in the travel industry. Increasingly intense competition and structural shifts in the business environment are now pushing companies to adopt a customer-focused strategy that elevates the value of customerrelated constructs such as customer satisfaction, quality of service, and consumer loyalty in describing the success of a company. Umrah service efficiency, Umrah customer satisfaction, and Umrah customer loyalty were calculated from the literature using a 5-point Likert scale. Structural equation modeling was carried out to analyze the impact of Umrah service quality on customer satisfaction in Umrah and customer loyalty in Umrah. The result showed that all dimensions of service quality influenced customer satisfaction and loyalty of Umrah's customers. The study's key drawback is that it was confined only to the Malaysian nation. Second, the present study only focuses on the traveling industry in Umrah. The results clearly indicate the dimensions of the quality of Umrah service that the practitioners must concentrate on in order to provide a better quality of service. |
| format | Article |
| id | my.uthm.eprints-6260 |
| institution | Universiti Tun Hussein Onn Malaysia |
| language | en |
| publishDate | 2021 |
| record_format | eprints |
| spelling | my.uthm.eprints-62602022-01-27T07:25:25Z http://eprints.uthm.edu.my/6260/ The effect of umrah service quality on umrah customer satisfaction and umrah customer loyalty: evidence from umrah traveling agents in Malaysia Othman, Bestoon Abdulmaged Harun, Amran HD28-70 Management. Industrial Management The main aim of this study is to explore the impact of the dimensions of Umrah service quality on customer satisfaction for Umrah and customer loyalty for Umrah in the travel industry. Increasingly intense competition and structural shifts in the business environment are now pushing companies to adopt a customer-focused strategy that elevates the value of customerrelated constructs such as customer satisfaction, quality of service, and consumer loyalty in describing the success of a company. Umrah service efficiency, Umrah customer satisfaction, and Umrah customer loyalty were calculated from the literature using a 5-point Likert scale. Structural equation modeling was carried out to analyze the impact of Umrah service quality on customer satisfaction in Umrah and customer loyalty in Umrah. The result showed that all dimensions of service quality influenced customer satisfaction and loyalty of Umrah's customers. The study's key drawback is that it was confined only to the Malaysian nation. Second, the present study only focuses on the traveling industry in Umrah. The results clearly indicate the dimensions of the quality of Umrah service that the practitioners must concentrate on in order to provide a better quality of service. 2021 Article PeerReviewed text en http://eprints.uthm.edu.my/6260/1/J13150_f76de983c653524f45c42b2a3045ba3a.pdf Othman, Bestoon Abdulmaged and Harun, Amran (2021) The effect of umrah service quality on umrah customer satisfaction and umrah customer loyalty: evidence from umrah traveling agents in Malaysia. Technium Social Sciences Journal, 22. pp. 492-546. ISSN 2668-7798 |
| spellingShingle | HD28-70 Management. Industrial Management Othman, Bestoon Abdulmaged Harun, Amran The effect of umrah service quality on umrah customer satisfaction and umrah customer loyalty: evidence from umrah traveling agents in Malaysia |
| title | The effect of umrah service quality on umrah customer satisfaction and umrah customer loyalty: evidence from umrah traveling agents in Malaysia |
| title_full | The effect of umrah service quality on umrah customer satisfaction and umrah customer loyalty: evidence from umrah traveling agents in Malaysia |
| title_fullStr | The effect of umrah service quality on umrah customer satisfaction and umrah customer loyalty: evidence from umrah traveling agents in Malaysia |
| title_full_unstemmed | The effect of umrah service quality on umrah customer satisfaction and umrah customer loyalty: evidence from umrah traveling agents in Malaysia |
| title_short | The effect of umrah service quality on umrah customer satisfaction and umrah customer loyalty: evidence from umrah traveling agents in Malaysia |
| title_sort | effect of umrah service quality on umrah customer satisfaction and umrah customer loyalty: evidence from umrah traveling agents in malaysia |
| topic | HD28-70 Management. Industrial Management |
| url | http://eprints.uthm.edu.my/6260/1/J13150_f76de983c653524f45c42b2a3045ba3a.pdf http://eprints.uthm.edu.my/6260/ |
| url_provider | http://eprints.uthm.edu.my/ |