The interaction effects of market orientation and entrepreneurial orientation on export performance: a case of sudanese export firms
The study investigated the interaction effects of market orientation and entrepreneurial orientation on export performance of the export firms. Research works in marketing and management field investigating different models of the relationships between market orientation, entrepreneurial orientation...
Saved in:
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Published: |
American Scientific Publishers
2018
|
| Subjects: | |
| Online Access: | http://eprints.uthm.edu.my/5464/ https://doi.org/10.1166/asl.2018.11333 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1833417861965545472 |
|---|---|
| author | Ng, Kim-Soon Belal, Hawaa Ali Hasaballah, Abdel Hafiz Ahmad, Abd Rahman |
| author_facet | Ng, Kim-Soon Belal, Hawaa Ali Hasaballah, Abdel Hafiz Ahmad, Abd Rahman |
| author_sort | Ng, Kim-Soon |
| building | UTHM Library |
| collection | Institutional Repository |
| content_provider | Universiti Tun Hussein Onn Malaysia |
| content_source | UTHM Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | The study investigated the interaction effects of market orientation and entrepreneurial orientation on export performance of the export firms. Research works in marketing and management field investigating different models of the relationships between market orientation, entrepreneurial orientation, and performance are common. However, research that investigates the interaction between these two variables on export performance in developing countries is rare. By using snowball sampling, the survey questionnaire was distributed to export companies in the state of Khartoum, Sudan. The hypotheses formulated were tested using Structural Equation Modeling (AMOS). It was found that there is no significant effect of the interaction of market orientation and entrepreneurial orientation on export performance. However, the interaction between responsiveness to the marketing intelligence and pro-activeness were found significantly related to commitment to learning. Results also indicated that the interactions between the generation of marketing intelligence with innovativeness, and that between dissemination of marketing intelligence with pro-activeness are both significantly related to open mindedness. There is no mediation effect of learning orientation on the relationship between the interaction of market orientation and entrepreneurial orientation with export performance. However, commitment to learning and open-mindedness were found to have a positive influence on export performance. Implication and limitation of the study were discussed. |
| format | Article |
| id | my.uthm.eprints-5464 |
| institution | Universiti Tun Hussein Onn Malaysia |
| publishDate | 2018 |
| publisher | American Scientific Publishers |
| record_format | eprints |
| spelling | my.uthm.eprints-54642022-01-09T07:50:27Z http://eprints.uthm.edu.my/5464/ The interaction effects of market orientation and entrepreneurial orientation on export performance: a case of sudanese export firms Ng, Kim-Soon Belal, Hawaa Ali Hasaballah, Abdel Hafiz Ahmad, Abd Rahman T Technology (General) HB615-715 Entrepreneurship. Risk and uncertainty. Property The study investigated the interaction effects of market orientation and entrepreneurial orientation on export performance of the export firms. Research works in marketing and management field investigating different models of the relationships between market orientation, entrepreneurial orientation, and performance are common. However, research that investigates the interaction between these two variables on export performance in developing countries is rare. By using snowball sampling, the survey questionnaire was distributed to export companies in the state of Khartoum, Sudan. The hypotheses formulated were tested using Structural Equation Modeling (AMOS). It was found that there is no significant effect of the interaction of market orientation and entrepreneurial orientation on export performance. However, the interaction between responsiveness to the marketing intelligence and pro-activeness were found significantly related to commitment to learning. Results also indicated that the interactions between the generation of marketing intelligence with innovativeness, and that between dissemination of marketing intelligence with pro-activeness are both significantly related to open mindedness. There is no mediation effect of learning orientation on the relationship between the interaction of market orientation and entrepreneurial orientation with export performance. However, commitment to learning and open-mindedness were found to have a positive influence on export performance. Implication and limitation of the study were discussed. American Scientific Publishers 2018 Article PeerReviewed Ng, Kim-Soon and Belal, Hawaa and Ali Hasaballah, Abdel Hafiz and Ahmad, Abd Rahman (2018) The interaction effects of market orientation and entrepreneurial orientation on export performance: a case of sudanese export firms. Advanced Science Letters, 24 (5). pp. 3139-3145. ISSN 1936-7317 https://doi.org/10.1166/asl.2018.11333 |
| spellingShingle | T Technology (General) HB615-715 Entrepreneurship. Risk and uncertainty. Property Ng, Kim-Soon Belal, Hawaa Ali Hasaballah, Abdel Hafiz Ahmad, Abd Rahman The interaction effects of market orientation and entrepreneurial orientation on export performance: a case of sudanese export firms |
| title | The interaction effects of market orientation and entrepreneurial orientation on export performance: a case of sudanese export firms |
| title_full | The interaction effects of market orientation and entrepreneurial orientation on export performance: a case of sudanese export firms |
| title_fullStr | The interaction effects of market orientation and entrepreneurial orientation on export performance: a case of sudanese export firms |
| title_full_unstemmed | The interaction effects of market orientation and entrepreneurial orientation on export performance: a case of sudanese export firms |
| title_short | The interaction effects of market orientation and entrepreneurial orientation on export performance: a case of sudanese export firms |
| title_sort | interaction effects of market orientation and entrepreneurial orientation on export performance: a case of sudanese export firms |
| topic | T Technology (General) HB615-715 Entrepreneurship. Risk and uncertainty. Property |
| url | http://eprints.uthm.edu.my/5464/ https://doi.org/10.1166/asl.2018.11333 |
| url_provider | http://eprints.uthm.edu.my/ |