Incorporating Islamic ethic elements into marketing mix paradigm
To consider the extent to which the dynamism of ethic elements from four commendable characteristics of Prophet Muhammad (PBUH) fits within existing marketing mix framework thinking in strengthening marketing mix approach of Islamic business. This can be achieved through analyzing selected elements...
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| Format: | Article |
| Language: | en |
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Conscientia Beam
2018
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| Online Access: | http://eprints.uthm.edu.my/4099/1/AJ%202019%20%28230%29.pdf http://eprints.uthm.edu.my/4099/ https://dx.doi.org/ 10.18488/journal.89.2018.41.24.33 |
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| _version_ | 1833417510002622464 |
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| author | Shafin, Nazree Kasim, Rozilah |
| author_facet | Shafin, Nazree Kasim, Rozilah |
| author_sort | Shafin, Nazree |
| building | UTHM Library |
| collection | Institutional Repository |
| content_provider | Universiti Tun Hussein Onn Malaysia |
| content_source | UTHM Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | To consider the extent to which the dynamism of ethic elements from four commendable characteristics of Prophet Muhammad (PBUH) fits within existing marketing mix framework thinking in strengthening marketing mix approach of Islamic business. This can be achieved through analyzing selected elements of Islamic ethic features, that are derived from the four (4) commendable characteristics of the Prophet Muhammad (PBUH): Siddiq (Truthfulness), Amanah (Trustworthiness), Fathanah (Wisdom), and Tabligh (Advocacy), abbreviated as “SAFT to be incorporate as a catalyst to strengthen the marketing mix approach and thus propose a practical Islamic Marketing Mix as a competitive marketing tactic. Analytical and comparative analyses are used and study reveals four ethic elements in Islamic perspective that can be potential elements in developing a practical Islamic Marketing Mix for any business whether Islamic or non-Islamic. |
| format | Article |
| id | my.uthm.eprints-4099 |
| institution | Universiti Tun Hussein Onn Malaysia |
| language | en |
| publishDate | 2018 |
| publisher | Conscientia Beam |
| record_format | eprints |
| spelling | my.uthm.eprints-40992021-11-25T02:17:13Z http://eprints.uthm.edu.my/4099/ Incorporating Islamic ethic elements into marketing mix paradigm Shafin, Nazree Kasim, Rozilah BP Islam. Bahaism. Theosophy, etc HF5410-5417.5 Marketing. Distribution of products To consider the extent to which the dynamism of ethic elements from four commendable characteristics of Prophet Muhammad (PBUH) fits within existing marketing mix framework thinking in strengthening marketing mix approach of Islamic business. This can be achieved through analyzing selected elements of Islamic ethic features, that are derived from the four (4) commendable characteristics of the Prophet Muhammad (PBUH): Siddiq (Truthfulness), Amanah (Trustworthiness), Fathanah (Wisdom), and Tabligh (Advocacy), abbreviated as “SAFT to be incorporate as a catalyst to strengthen the marketing mix approach and thus propose a practical Islamic Marketing Mix as a competitive marketing tactic. Analytical and comparative analyses are used and study reveals four ethic elements in Islamic perspective that can be potential elements in developing a practical Islamic Marketing Mix for any business whether Islamic or non-Islamic. Conscientia Beam 2018 Article PeerReviewed text en http://eprints.uthm.edu.my/4099/1/AJ%202019%20%28230%29.pdf Shafin, Nazree and Kasim, Rozilah (2018) Incorporating Islamic ethic elements into marketing mix paradigm. Financial Risk and Management Reviews, 4 (1). pp. 24-33. ISSN 2412-3404 https://dx.doi.org/ 10.18488/journal.89.2018.41.24.33 |
| spellingShingle | BP Islam. Bahaism. Theosophy, etc HF5410-5417.5 Marketing. Distribution of products Shafin, Nazree Kasim, Rozilah Incorporating Islamic ethic elements into marketing mix paradigm |
| title | Incorporating Islamic ethic elements into marketing mix paradigm |
| title_full | Incorporating Islamic ethic elements into marketing mix paradigm |
| title_fullStr | Incorporating Islamic ethic elements into marketing mix paradigm |
| title_full_unstemmed | Incorporating Islamic ethic elements into marketing mix paradigm |
| title_short | Incorporating Islamic ethic elements into marketing mix paradigm |
| title_sort | incorporating islamic ethic elements into marketing mix paradigm |
| topic | BP Islam. Bahaism. Theosophy, etc HF5410-5417.5 Marketing. Distribution of products |
| url | http://eprints.uthm.edu.my/4099/1/AJ%202019%20%28230%29.pdf http://eprints.uthm.edu.my/4099/ https://dx.doi.org/ 10.18488/journal.89.2018.41.24.33 |
| url_provider | http://eprints.uthm.edu.my/ |