Cost Leadership in Marketing
In the marketing world, there are several kinds of strategies. One of the most important strategy is the cost leadership strategy, this strategy described pursues competitive advantage of the company based on lower price or differentiation or aim. That strategy works by increasing the efficiency of...
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| Main Authors: | , , , |
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| Format: | Book Section |
| Language: | en |
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Penerbit UTHM
2020
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| Subjects: | |
| Online Access: | http://eprints.uthm.edu.my/1859/1/Chapter%2010%20Cost%20Leadership%20in%20Marketing.pdf http://eprints.uthm.edu.my/1859/ |
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| _version_ | 1833416912367779840 |
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| author | Nabil Ali Alshboul, Feras Rashid, Umi Kartini Harun, Amran Albert Gisip, Imelda |
| author2 | Harun, Amran |
| author_facet | Harun, Amran Nabil Ali Alshboul, Feras Rashid, Umi Kartini Harun, Amran Albert Gisip, Imelda |
| author_sort | Nabil Ali Alshboul, Feras |
| building | UTHM Library |
| collection | Institutional Repository |
| content_provider | Universiti Tun Hussein Onn Malaysia |
| content_source | UTHM Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | In the marketing world, there are several kinds of strategies. One of the most important strategy is the cost leadership strategy, this strategy described pursues competitive advantage of the company based on lower price or differentiation or aim. That strategy works by increasing the efficiency of the production and at the same time decreasing the production cost. (Hilman & Kaliappen, 2014). |
| format | Book Section |
| id | my.uthm.eprints-1859 |
| institution | Universiti Tun Hussein Onn Malaysia |
| language | en |
| publishDate | 2020 |
| publisher | Penerbit UTHM |
| record_format | eprints |
| spelling | my.uthm.eprints-18592021-10-27T07:24:04Z http://eprints.uthm.edu.my/1859/ Cost Leadership in Marketing Nabil Ali Alshboul, Feras Rashid, Umi Kartini Harun, Amran Albert Gisip, Imelda HF Commerce In the marketing world, there are several kinds of strategies. One of the most important strategy is the cost leadership strategy, this strategy described pursues competitive advantage of the company based on lower price or differentiation or aim. That strategy works by increasing the efficiency of the production and at the same time decreasing the production cost. (Hilman & Kaliappen, 2014). Penerbit UTHM Harun, Amran Rashid, Umi Kartini 2020 Book Section PeerReviewed text en http://eprints.uthm.edu.my/1859/1/Chapter%2010%20Cost%20Leadership%20in%20Marketing.pdf Nabil Ali Alshboul, Feras and Rashid, Umi Kartini and Harun, Amran and Albert Gisip, Imelda (2020) Cost Leadership in Marketing. In: Advance in Marketing Research. Penerbit UTHM, pp. 101-111. ISBN 789672389347 |
| spellingShingle | HF Commerce Nabil Ali Alshboul, Feras Rashid, Umi Kartini Harun, Amran Albert Gisip, Imelda Cost Leadership in Marketing |
| title | Cost Leadership in Marketing |
| title_full | Cost Leadership in Marketing |
| title_fullStr | Cost Leadership in Marketing |
| title_full_unstemmed | Cost Leadership in Marketing |
| title_short | Cost Leadership in Marketing |
| title_sort | cost leadership in marketing |
| topic | HF Commerce |
| url | http://eprints.uthm.edu.my/1859/1/Chapter%2010%20Cost%20Leadership%20in%20Marketing.pdf http://eprints.uthm.edu.my/1859/ |
| url_provider | http://eprints.uthm.edu.my/ |