Market Research and Target Market Segmentation in City’s External and Internal Environment
Marketing segmentation have to be massive enough to fulfil the financial necessity of the organization and its products. Segmentation can be picked primarily based on demographics, psychographic, behavioural or geographic place. The segmentation has to be reachable by way of promotional means. Custo...
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| Format: | Book Section |
| Language: | en |
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Penerbit UTHM
2020
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| Online Access: | http://eprints.uthm.edu.my/1858/1/Chapter%2009%20Market%20Research%20and%20Target%20Market%20Segmentation.pdf http://eprints.uthm.edu.my/1858/ |
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| _version_ | 1833416912088858624 |
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| author | Bassey, Mbiatke Anthony Rashid, Umi Kartini Harun, Amran |
| author2 | Harun, Amran |
| author_facet | Harun, Amran Bassey, Mbiatke Anthony Rashid, Umi Kartini Harun, Amran |
| author_sort | Bassey, Mbiatke Anthony |
| building | UTHM Library |
| collection | Institutional Repository |
| content_provider | Universiti Tun Hussein Onn Malaysia |
| content_source | UTHM Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | Marketing segmentation have to be massive enough to fulfil the financial necessity of the organization and its products. Segmentation can be picked primarily based on demographics, psychographic, behavioural or geographic place. The segmentation has to be reachable by way of promotional means. Customer contentment, consumer allegiance and consumer retention are critical intermediate goals for education carriers on their ride to higher economic success in the liberalized markets. (Christopher, Payne, & Ballantyne, 2013) suggest the use of segmentation as a way to improve client satisfaction, client loyalty and consumer retention. |
| format | Book Section |
| id | my.uthm.eprints-1858 |
| institution | Universiti Tun Hussein Onn Malaysia |
| language | en |
| publishDate | 2020 |
| publisher | Penerbit UTHM |
| record_format | eprints |
| spelling | my.uthm.eprints-18582021-10-27T07:23:26Z http://eprints.uthm.edu.my/1858/ Market Research and Target Market Segmentation in City’s External and Internal Environment Bassey, Mbiatke Anthony Rashid, Umi Kartini Harun, Amran HB Economic Theory Marketing segmentation have to be massive enough to fulfil the financial necessity of the organization and its products. Segmentation can be picked primarily based on demographics, psychographic, behavioural or geographic place. The segmentation has to be reachable by way of promotional means. Customer contentment, consumer allegiance and consumer retention are critical intermediate goals for education carriers on their ride to higher economic success in the liberalized markets. (Christopher, Payne, & Ballantyne, 2013) suggest the use of segmentation as a way to improve client satisfaction, client loyalty and consumer retention. Penerbit UTHM Harun, Amran Rashid, Umi Kartini 2020 Book Section PeerReviewed text en http://eprints.uthm.edu.my/1858/1/Chapter%2009%20Market%20Research%20and%20Target%20Market%20Segmentation.pdf Bassey, Mbiatke Anthony and Rashid, Umi Kartini and Harun, Amran (2020) Market Research and Target Market Segmentation in City’s External and Internal Environment. In: Advance in Marketing Research. Penerbit UTHM, pp. 86-100. ISBN 789672389347 |
| spellingShingle | HB Economic Theory Bassey, Mbiatke Anthony Rashid, Umi Kartini Harun, Amran Market Research and Target Market Segmentation in City’s External and Internal Environment |
| title | Market Research and Target Market Segmentation in City’s External and Internal Environment |
| title_full | Market Research and Target Market Segmentation in City’s External and Internal Environment |
| title_fullStr | Market Research and Target Market Segmentation in City’s External and Internal Environment |
| title_full_unstemmed | Market Research and Target Market Segmentation in City’s External and Internal Environment |
| title_short | Market Research and Target Market Segmentation in City’s External and Internal Environment |
| title_sort | market research and target market segmentation in city’s external and internal environment |
| topic | HB Economic Theory |
| url | http://eprints.uthm.edu.my/1858/1/Chapter%2009%20Market%20Research%20and%20Target%20Market%20Segmentation.pdf http://eprints.uthm.edu.my/1858/ |
| url_provider | http://eprints.uthm.edu.my/ |