Traditional Marketing versus Online Marketing
In the current complex and competitive market, companies lose credibility and it is very easy to very difficult (Geraghty & Conway, 2016). Within the company oriented towards the rapid changes in the market such as competitors, distribution system, mass media, new technologies, customers' i...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book Section |
| Language: | en |
| Published: |
Penerbit UTHM
2020
|
| Subjects: | |
| Online Access: | http://eprints.uthm.edu.my/1857/1/Chapter%2008%20Traditional%20Marketing%20versus%20Online%20Marketing.pdf http://eprints.uthm.edu.my/1857/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1833416911823568896 |
|---|---|
| author | Yusuf Mohammad, Anwar Yusuf Ali Harun, Amran Albert Gisip, Imelda |
| author2 | Harun, Amran |
| author_facet | Harun, Amran Yusuf Mohammad, Anwar Yusuf Ali Harun, Amran Albert Gisip, Imelda |
| author_sort | Yusuf Mohammad, Anwar Yusuf Ali |
| building | UTHM Library |
| collection | Institutional Repository |
| content_provider | Universiti Tun Hussein Onn Malaysia |
| content_source | UTHM Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | In the current complex and competitive market, companies lose credibility and it is very easy to very difficult (Geraghty & Conway, 2016). Within the company oriented towards the rapid changes in the market such as competitors, distribution system, mass media, new technologies, customers' interests and tastes and expectations, in reality they do not gain the necessary knowledge to cope with this dynamic changes in the marketplace. To solve the problems, marketers may rely on traditional marketing which has a long history, it is a well-researched, long established, and proven method of getting product message out to the customer (Conway, 2016). This traditional marketing includes pretty much all advertising before the internet came along. |
| format | Book Section |
| id | my.uthm.eprints-1857 |
| institution | Universiti Tun Hussein Onn Malaysia |
| language | en |
| publishDate | 2020 |
| publisher | Penerbit UTHM |
| record_format | eprints |
| spelling | my.uthm.eprints-18572021-10-27T07:22:21Z http://eprints.uthm.edu.my/1857/ Traditional Marketing versus Online Marketing Yusuf Mohammad, Anwar Yusuf Ali Harun, Amran Albert Gisip, Imelda HF1040-1054 Commodities. Commercial products In the current complex and competitive market, companies lose credibility and it is very easy to very difficult (Geraghty & Conway, 2016). Within the company oriented towards the rapid changes in the market such as competitors, distribution system, mass media, new technologies, customers' interests and tastes and expectations, in reality they do not gain the necessary knowledge to cope with this dynamic changes in the marketplace. To solve the problems, marketers may rely on traditional marketing which has a long history, it is a well-researched, long established, and proven method of getting product message out to the customer (Conway, 2016). This traditional marketing includes pretty much all advertising before the internet came along. Penerbit UTHM Harun, Amran Rashid, Umi Kartini 2020 Book Section PeerReviewed text en http://eprints.uthm.edu.my/1857/1/Chapter%2008%20Traditional%20Marketing%20versus%20Online%20Marketing.pdf Yusuf Mohammad, Anwar Yusuf Ali and Harun, Amran and Albert Gisip, Imelda (2020) Traditional Marketing versus Online Marketing. In: Advance in Marketing Research. Penerbit UTHM, pp. 70-85. ISBN 789672389347 |
| spellingShingle | HF1040-1054 Commodities. Commercial products Yusuf Mohammad, Anwar Yusuf Ali Harun, Amran Albert Gisip, Imelda Traditional Marketing versus Online Marketing |
| title | Traditional Marketing versus Online Marketing |
| title_full | Traditional Marketing versus Online Marketing |
| title_fullStr | Traditional Marketing versus Online Marketing |
| title_full_unstemmed | Traditional Marketing versus Online Marketing |
| title_short | Traditional Marketing versus Online Marketing |
| title_sort | traditional marketing versus online marketing |
| topic | HF1040-1054 Commodities. Commercial products |
| url | http://eprints.uthm.edu.my/1857/1/Chapter%2008%20Traditional%20Marketing%20versus%20Online%20Marketing.pdf http://eprints.uthm.edu.my/1857/ |
| url_provider | http://eprints.uthm.edu.my/ |