Inbound and Outbound Marketing
Digital marketing has changed how businesses operate nowadays. When it comes to reaching and engaging consumers, effective marketing strategy is the key. Besides, in order to compete with the competitors, the companies should know everything about their customers from what their need is, how they ca...
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| Main Authors: | , , |
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| Format: | Book Section |
| Language: | en |
| Published: |
Penerbit UTHM
2020
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| Subjects: | |
| Online Access: | http://eprints.uthm.edu.my/1850/1/Chapter%2001%20Inbound%20and%20Outbound%20Marketing.pdf http://eprints.uthm.edu.my/1850/ |
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| _version_ | 1833416909910966272 |
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| author | Ab Razak, Norfarahin Mustafa, Siti Aisyah Harun, Amran |
| author2 | Harun, Amran |
| author_facet | Harun, Amran Ab Razak, Norfarahin Mustafa, Siti Aisyah Harun, Amran |
| author_sort | Ab Razak, Norfarahin |
| building | UTHM Library |
| collection | Institutional Repository |
| content_provider | Universiti Tun Hussein Onn Malaysia |
| content_source | UTHM Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | Digital marketing has changed how businesses operate nowadays. When it comes to reaching and engaging consumers, effective marketing strategy is the key. Besides, in order to compete with the competitors, the companies should know everything about their customers from what their need is, how they can satisfy it and to what need they can further create (Hubspot, 2016) – of which a role mostly played by the marketing team. |
| format | Book Section |
| id | my.uthm.eprints-1850 |
| institution | Universiti Tun Hussein Onn Malaysia |
| language | en |
| publishDate | 2020 |
| publisher | Penerbit UTHM |
| record_format | eprints |
| spelling | my.uthm.eprints-18502021-10-27T07:12:38Z http://eprints.uthm.edu.my/1850/ Inbound and Outbound Marketing Ab Razak, Norfarahin Mustafa, Siti Aisyah Harun, Amran T Technology (General) Digital marketing has changed how businesses operate nowadays. When it comes to reaching and engaging consumers, effective marketing strategy is the key. Besides, in order to compete with the competitors, the companies should know everything about their customers from what their need is, how they can satisfy it and to what need they can further create (Hubspot, 2016) – of which a role mostly played by the marketing team. Penerbit UTHM Harun, Amran Rashid, Umi Kartini 2020 Book Section PeerReviewed text en http://eprints.uthm.edu.my/1850/1/Chapter%2001%20Inbound%20and%20Outbound%20Marketing.pdf Ab Razak, Norfarahin and Mustafa, Siti Aisyah and Harun, Amran (2020) Inbound and Outbound Marketing. In: Advance in Marketing Research. Penerbit UTHM, pp. 1-12. ISBN 789672389347 |
| spellingShingle | T Technology (General) Ab Razak, Norfarahin Mustafa, Siti Aisyah Harun, Amran Inbound and Outbound Marketing |
| title | Inbound and Outbound Marketing |
| title_full | Inbound and Outbound Marketing |
| title_fullStr | Inbound and Outbound Marketing |
| title_full_unstemmed | Inbound and Outbound Marketing |
| title_short | Inbound and Outbound Marketing |
| title_sort | inbound and outbound marketing |
| topic | T Technology (General) |
| url | http://eprints.uthm.edu.my/1850/1/Chapter%2001%20Inbound%20and%20Outbound%20Marketing.pdf http://eprints.uthm.edu.my/1850/ |
| url_provider | http://eprints.uthm.edu.my/ |