Digital Marketing Strategies and Consumer Behaviour: Insights into Online Purchase Intention for Halal Cosmetics in Malaysia

This study examines digital marketing strategies and consumer behaviour, focusing on online purchase intention for halal cosmetics in Malaysia as purchasing shifts from physical stores to online platforms post-COVID. It introduces a novel framework investigating the direct and indirect effects of so...

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Bibliographic Details

Main Authors:	Hasim, Muhammad Asyraf, Harun, Amran, Ibrahim, Fatimah Ibrahim, Hassan, Sallaudin, Ishak, Mohd Fikri
Format:	Article
Language:	en
Published:	2025
Subjects:	HF Commerce
Online Access:	http://eprints.uthm.edu.my/12789/1/J19423_b6bcb47b0d4cd5c45aa3eb6371fc9471.pdf http://eprints.uthm.edu.my/12789/ https://doi.org/10.59953/paperasia.v41i1b.359
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