Assessing The Validity Of The Halal Consumption Congruence (Hacc) Model Towards Consumer’s Purchase Intention Of Malaysia’s Halal Food Products

Halal industry is one of the fastest growing industries in the world and Malaysia contributed about US$113.2 billion. To protect Malaysia’s reputation as the top halal food producers, monitoring the Muslim consumers’ attitude and preference towards the Malaysia’s halal products is imperative. This s...

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Bibliographic Details

Main Authors:	Said, Mahiah, Hassan, Faridah, Hasim, Muhammad Asyraf, Mohamad Yazid, Faizun
Format:	Article
Language:	en
Published:	J Fatwa 2025
Subjects:	HF Commerce
Online Access:	http://eprints.uthm.edu.my/12733/1/J19395_c3875d0c2dbdab1a02efc776284b0ff2.pdf http://eprints.uthm.edu.my/12733/ https://doi.org.10.33102/jfatwa.vol30no1.620
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