The Role of Social Media Marketing as an ICT Tool in Improving Supply Chain Sustainability of SMEs: A Systematic Literature Review
The COVID-19 pandemic exposed significant communication issues within SMEs worldwide, revealing critical problems in their supply chains. This highlighted the importance of social media marketing as a crucial ICT tool for disseminating information and enhancing supply chain sustainability. SMEs, k...
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| Online Access: | http://eprints.uthm.edu.my/12598/1/P17993_7a83ee9405cea19f6986f7976766d2d1.pdf http://eprints.uthm.edu.my/12598/ https://smpu.uthm.edu.my/uploads/P17993_7a83ee9405cea19f6986f7976766d2d1.pdf |
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| author | Ayokunmi, Lawal Abideen Abu Seman, Noor Aslinda Rashid, Umi Kartini Mohamad, Arifha |
| author_facet | Ayokunmi, Lawal Abideen Abu Seman, Noor Aslinda Rashid, Umi Kartini Mohamad, Arifha |
| author_sort | Ayokunmi, Lawal Abideen |
| building | UTHM Library |
| collection | Institutional Repository |
| content_provider | Universiti Tun Hussein Onn Malaysia |
| content_source | UTHM Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | The COVID-19 pandemic exposed significant communication issues within SMEs worldwide, revealing critical problems in their
supply chains. This highlighted the importance of social media marketing as a crucial ICT tool for disseminating information and
enhancing supply chain sustainability. SMEs, key drivers of economies in developing countries, often struggle with limited
resources and information, hindering their sustainability efforts. Social media marketing offers an affordable and rapid
communication channel for supply chain stakeholders, promoting sustainable practices. A systematic literature review (SLR) was
conducted, analyzing 55 scholarly articles from 2016–2023, using databases such as Scopus, ScienceDirect, PubMed, and Web of
Science. This SLR synthesizes existing studies on social media marketing and supply chain sustainability, identifying areas needing
further research and offering recommendations for future studies and practical management. The study emphasizes the importance
of social media marketing as a cost-effective platform for real-time information sharing and collaboration within the supply chain,
which is critical for stability and sustainability, particularly during crises like COVID-19. This study offers researchers useful
insights and practical suggestions for SME owner-managers on how to use social media marketing to improve environmental and
social performance across the supply chain |
| format | Conference or Workshop Item |
| id | my.uthm.eprints-12598 |
| institution | Universiti Tun Hussein Onn Malaysia |
| language | en |
| record_format | eprints |
| spelling | my.uthm.eprints-125982025-05-29T07:26:45Z http://eprints.uthm.edu.my/12598/ The Role of Social Media Marketing as an ICT Tool in Improving Supply Chain Sustainability of SMEs: A Systematic Literature Review Ayokunmi, Lawal Abideen Abu Seman, Noor Aslinda Rashid, Umi Kartini Mohamad, Arifha T175-178 Industrial research. Research and development The COVID-19 pandemic exposed significant communication issues within SMEs worldwide, revealing critical problems in their supply chains. This highlighted the importance of social media marketing as a crucial ICT tool for disseminating information and enhancing supply chain sustainability. SMEs, key drivers of economies in developing countries, often struggle with limited resources and information, hindering their sustainability efforts. Social media marketing offers an affordable and rapid communication channel for supply chain stakeholders, promoting sustainable practices. A systematic literature review (SLR) was conducted, analyzing 55 scholarly articles from 2016–2023, using databases such as Scopus, ScienceDirect, PubMed, and Web of Science. This SLR synthesizes existing studies on social media marketing and supply chain sustainability, identifying areas needing further research and offering recommendations for future studies and practical management. The study emphasizes the importance of social media marketing as a cost-effective platform for real-time information sharing and collaboration within the supply chain, which is critical for stability and sustainability, particularly during crises like COVID-19. This study offers researchers useful insights and practical suggestions for SME owner-managers on how to use social media marketing to improve environmental and social performance across the supply chain Conference or Workshop Item PeerReviewed text en http://eprints.uthm.edu.my/12598/1/P17993_7a83ee9405cea19f6986f7976766d2d1.pdf Ayokunmi, Lawal Abideen and Abu Seman, Noor Aslinda and Rashid, Umi Kartini and Mohamad, Arifha The Role of Social Media Marketing as an ICT Tool in Improving Supply Chain Sustainability of SMEs: A Systematic Literature Review. In: 6th International Conference on Industry 4.0 and Smart Manufacturing. https://smpu.uthm.edu.my/uploads/P17993_7a83ee9405cea19f6986f7976766d2d1.pdf |
| spellingShingle | T175-178 Industrial research. Research and development Ayokunmi, Lawal Abideen Abu Seman, Noor Aslinda Rashid, Umi Kartini Mohamad, Arifha The Role of Social Media Marketing as an ICT Tool in Improving Supply Chain Sustainability of SMEs: A Systematic Literature Review |
| title | The Role of Social Media Marketing as an ICT Tool in Improving
Supply Chain Sustainability of SMEs: A Systematic Literature
Review |
| title_full | The Role of Social Media Marketing as an ICT Tool in Improving
Supply Chain Sustainability of SMEs: A Systematic Literature
Review |
| title_fullStr | The Role of Social Media Marketing as an ICT Tool in Improving
Supply Chain Sustainability of SMEs: A Systematic Literature
Review |
| title_full_unstemmed | The Role of Social Media Marketing as an ICT Tool in Improving
Supply Chain Sustainability of SMEs: A Systematic Literature
Review |
| title_short | The Role of Social Media Marketing as an ICT Tool in Improving
Supply Chain Sustainability of SMEs: A Systematic Literature
Review |
| title_sort | role of social media marketing as an ict tool in improving
supply chain sustainability of smes: a systematic literature
review |
| topic | T175-178 Industrial research. Research and development |
| url | http://eprints.uthm.edu.my/12598/1/P17993_7a83ee9405cea19f6986f7976766d2d1.pdf http://eprints.uthm.edu.my/12598/ https://smpu.uthm.edu.my/uploads/P17993_7a83ee9405cea19f6986f7976766d2d1.pdf |
| url_provider | http://eprints.uthm.edu.my/ |