Theory of Planned Behavior (TPB) and Theory of Reasoned Action (TRA) in Halal Technology Study
This study delves into the adoption of Halal Technology, employing the Theory of Planned Behavior (TPB) and the Theory of Reasoned Action (TRA). By examining attitudes, subjective norms, and perceived behavioural control, the research elucidates their impact on behavioural intentions and subsequent...
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| Main Authors: | , |
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| Format: | Book Section |
| Language: | en |
| Published: |
Springer
2024
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| Subjects: | |
| Online Access: | http://eprints.uthm.edu.my/12517/1/978-981-97-1375-2_5 http://eprints.uthm.edu.my/12517/ https://link.springer.com/chapter/10.1007/978-981-97-1375-2_5 |
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