Theory of Planned Behavior (TPB) and Theory of Reasoned Action (TRA) in Halal Technology Study
This study delves into the adoption of Halal Technology, employing the Theory of Planned Behavior (TPB) and the Theory of Reasoned Action (TRA). By examining attitudes, subjective norms, and perceived behavioural control, the research elucidates their impact on behavioural intentions and subsequent...
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| Format: | Book Section |
| Language: | en |
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Springer
2024
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| Online Access: | http://eprints.uthm.edu.my/12517/1/978-981-97-1375-2_5 http://eprints.uthm.edu.my/12517/ https://link.springer.com/chapter/10.1007/978-981-97-1375-2_5 |
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| _version_ | 1833419810347679744 |
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| author | Md Sapry, Hairul Rizad Ahmad, Abdul Rahman |
| author_facet | Md Sapry, Hairul Rizad Ahmad, Abdul Rahman |
| author_sort | Md Sapry, Hairul Rizad |
| building | UTHM Library |
| collection | Institutional Repository |
| content_provider | Universiti Tun Hussein Onn Malaysia |
| content_source | UTHM Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | This study delves into the adoption of Halal Technology, employing the Theory of Planned Behavior (TPB) and the Theory of Reasoned Action (TRA). By examining attitudes, subjective norms, and perceived behavioural control, the research elucidates their impact on behavioural intentions and subsequent technology adoption in the Halal industry, incorporating the TAM model. Supported hypotheses underscore the substantial influences of attitudes, subjective norms, perceived usefulness, and behavioural intentions on adoption. The mediated relationship highlights the roles of perceived behavioural control and perceived ease of use. These findings advance theoretical understanding regarding technology use in Halal practices and provide practical insights, offering valuable guidance for scholars, practitioners, and policymakers involved in shaping the trajectory of Halal Technology adoption. |
| format | Book Section |
| id | my.uthm.eprints-12517 |
| institution | Universiti Tun Hussein Onn Malaysia |
| language | en |
| publishDate | 2024 |
| publisher | Springer |
| record_format | eprints |
| spelling | my.uthm.eprints-125172025-04-24T07:24:07Z http://eprints.uthm.edu.my/12517/ Theory of Planned Behavior (TPB) and Theory of Reasoned Action (TRA) in Halal Technology Study Md Sapry, Hairul Rizad Ahmad, Abdul Rahman HF Commerce This study delves into the adoption of Halal Technology, employing the Theory of Planned Behavior (TPB) and the Theory of Reasoned Action (TRA). By examining attitudes, subjective norms, and perceived behavioural control, the research elucidates their impact on behavioural intentions and subsequent technology adoption in the Halal industry, incorporating the TAM model. Supported hypotheses underscore the substantial influences of attitudes, subjective norms, perceived usefulness, and behavioural intentions on adoption. The mediated relationship highlights the roles of perceived behavioural control and perceived ease of use. These findings advance theoretical understanding regarding technology use in Halal practices and provide practical insights, offering valuable guidance for scholars, practitioners, and policymakers involved in shaping the trajectory of Halal Technology adoption. Springer 2024 Book Section PeerReviewed text en http://eprints.uthm.edu.my/12517/1/978-981-97-1375-2_5 Md Sapry, Hairul Rizad and Ahmad, Abdul Rahman (2024) Theory of Planned Behavior (TPB) and Theory of Reasoned Action (TRA) in Halal Technology Study. In: Emerging Technology and Crisis Management in The Halal Industry. Springer, pp. 67-81. https://link.springer.com/chapter/10.1007/978-981-97-1375-2_5 |
| spellingShingle | HF Commerce Md Sapry, Hairul Rizad Ahmad, Abdul Rahman Theory of Planned Behavior (TPB) and Theory of Reasoned Action (TRA) in Halal Technology Study |
| title | Theory of Planned Behavior (TPB) and Theory of Reasoned Action (TRA) in Halal Technology Study |
| title_full | Theory of Planned Behavior (TPB) and Theory of Reasoned Action (TRA) in Halal Technology Study |
| title_fullStr | Theory of Planned Behavior (TPB) and Theory of Reasoned Action (TRA) in Halal Technology Study |
| title_full_unstemmed | Theory of Planned Behavior (TPB) and Theory of Reasoned Action (TRA) in Halal Technology Study |
| title_short | Theory of Planned Behavior (TPB) and Theory of Reasoned Action (TRA) in Halal Technology Study |
| title_sort | theory of planned behavior (tpb) and theory of reasoned action (tra) in halal technology study |
| topic | HF Commerce |
| url | http://eprints.uthm.edu.my/12517/1/978-981-97-1375-2_5 http://eprints.uthm.edu.my/12517/ https://link.springer.com/chapter/10.1007/978-981-97-1375-2_5 |
| url_provider | http://eprints.uthm.edu.my/ |