The Consumer Perspective on Factors that Influence the Freshness of Cold Storage Goods to Their Intention to Purchase from Grocery Stores
This study is to validate the factors that affect the freshness of grocery products that will influence the consumer intention to purchase the product through the development of a model adopted from several related studies. A quantitative method using the distribution of questionnaires is used as an...
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| Main Authors: | , , , |
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| Format: | Book Section |
| Language: | en |
| Published: |
Springer
2024
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| Subjects: | |
| Online Access: | http://eprints.uthm.edu.my/12506/1/978-3-031-55948-8_10 http://eprints.uthm.edu.my/12506/ https://link.springer.com/chapter/10.1007/978-3-031-55948-8_10 |
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