The Consumer Perspective on Factors that Influence the Freshness of Cold Storage Goods to Their Intention to Purchase from Grocery Stores
This study is to validate the factors that affect the freshness of grocery products that will influence the consumer intention to purchase the product through the development of a model adopted from several related studies. A quantitative method using the distribution of questionnaires is used as an...
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| Format: | Book Section |
| Language: | en |
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Springer
2024
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| Online Access: | http://eprints.uthm.edu.my/12506/1/978-3-031-55948-8_10 http://eprints.uthm.edu.my/12506/ https://link.springer.com/chapter/10.1007/978-3-031-55948-8_10 |
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| _version_ | 1833419807163154432 |
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| author | Mohd Pauzi, Amira Syuhada Md Sapry, Hairul Rizad Ahmad, Abd Rahman Simarmata, Juliater |
| author_facet | Mohd Pauzi, Amira Syuhada Md Sapry, Hairul Rizad Ahmad, Abd Rahman Simarmata, Juliater |
| author_sort | Mohd Pauzi, Amira Syuhada |
| building | UTHM Library |
| collection | Institutional Repository |
| content_provider | Universiti Tun Hussein Onn Malaysia |
| content_source | UTHM Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | This study is to validate the factors that affect the freshness of grocery products that will influence the consumer intention to purchase the product through the development of a model adopted from several related studies. A quantitative method using the distribution of questionnaires is used as an instrument to gather feedback from the respondents. Based on the response of 114 respondents, the developed model was validated using the structured equation modeling (SEM) analysis to test the relationship among the variables. The findings revealed that freshness looks, quality, and safety are critical in playing a decisive role in influencing the intention to purchase. The requirement, however, needs to be supported by the supply chain elements such as temperature control, packaging, equipment handling, and distance, which are the best predictors in influencing purchase intention. The study gives a new insight into the role of supply chain elements in influencing purchase intention, which previously only emphasized the instrument in the service quality model (SERQUAL). |
| format | Book Section |
| id | my.uthm.eprints-12506 |
| institution | Universiti Tun Hussein Onn Malaysia |
| language | en |
| publishDate | 2024 |
| publisher | Springer |
| record_format | eprints |
| spelling | my.uthm.eprints-125062025-04-22T08:20:36Z http://eprints.uthm.edu.my/12506/ The Consumer Perspective on Factors that Influence the Freshness of Cold Storage Goods to Their Intention to Purchase from Grocery Stores Mohd Pauzi, Amira Syuhada Md Sapry, Hairul Rizad Ahmad, Abd Rahman Simarmata, Juliater T Technology (General) This study is to validate the factors that affect the freshness of grocery products that will influence the consumer intention to purchase the product through the development of a model adopted from several related studies. A quantitative method using the distribution of questionnaires is used as an instrument to gather feedback from the respondents. Based on the response of 114 respondents, the developed model was validated using the structured equation modeling (SEM) analysis to test the relationship among the variables. The findings revealed that freshness looks, quality, and safety are critical in playing a decisive role in influencing the intention to purchase. The requirement, however, needs to be supported by the supply chain elements such as temperature control, packaging, equipment handling, and distance, which are the best predictors in influencing purchase intention. The study gives a new insight into the role of supply chain elements in influencing purchase intention, which previously only emphasized the instrument in the service quality model (SERQUAL). Springer 2024 Book Section PeerReviewed text en http://eprints.uthm.edu.my/12506/1/978-3-031-55948-8_10 Mohd Pauzi, Amira Syuhada and Md Sapry, Hairul Rizad and Ahmad, Abd Rahman and Simarmata, Juliater (2024) The Consumer Perspective on Factors that Influence the Freshness of Cold Storage Goods to Their Intention to Purchase from Grocery Stores. In: Analyzing Education, Sustainability, and Innovation. Springer, pp. 67-71. https://link.springer.com/chapter/10.1007/978-3-031-55948-8_10 |
| spellingShingle | T Technology (General) Mohd Pauzi, Amira Syuhada Md Sapry, Hairul Rizad Ahmad, Abd Rahman Simarmata, Juliater The Consumer Perspective on Factors that Influence the Freshness of Cold Storage Goods to Their Intention to Purchase from Grocery Stores |
| title | The Consumer Perspective on Factors that Influence the Freshness of Cold Storage Goods to Their Intention to Purchase from Grocery Stores |
| title_full | The Consumer Perspective on Factors that Influence the Freshness of Cold Storage Goods to Their Intention to Purchase from Grocery Stores |
| title_fullStr | The Consumer Perspective on Factors that Influence the Freshness of Cold Storage Goods to Their Intention to Purchase from Grocery Stores |
| title_full_unstemmed | The Consumer Perspective on Factors that Influence the Freshness of Cold Storage Goods to Their Intention to Purchase from Grocery Stores |
| title_short | The Consumer Perspective on Factors that Influence the Freshness of Cold Storage Goods to Their Intention to Purchase from Grocery Stores |
| title_sort | consumer perspective on factors that influence the freshness of cold storage goods to their intention to purchase from grocery stores |
| topic | T Technology (General) |
| url | http://eprints.uthm.edu.my/12506/1/978-3-031-55948-8_10 http://eprints.uthm.edu.my/12506/ https://link.springer.com/chapter/10.1007/978-3-031-55948-8_10 |
| url_provider | http://eprints.uthm.edu.my/ |