Exploring the Customer’s Insight of Hygiene Compliance During Distribution Process to the Store
The study is exploring the customer’s insight into the hygiene compliance of Gardenia products during the distribution process to the store. In the COVID-19 era, people are concerned about the hygiene of their food. Even though there is no strong evidence that the virus of COVID-19 could spread thro...
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| Format: | Book Section |
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Springer
2024
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| Online Access: | http://eprints.uthm.edu.my/12501/ https://link.springer.com/book/10.1007/978-3-031-55948-8 |
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| _version_ | 1833419805945757696 |
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| author | Harun, Nor Sabrina Md. Sapry, Hairul Rizad Ahmad, Abd Rahman Ali Thabah, Asep |
| author_facet | Harun, Nor Sabrina Md. Sapry, Hairul Rizad Ahmad, Abd Rahman Ali Thabah, Asep |
| author_sort | Harun, Nor Sabrina |
| building | UTHM Library |
| collection | Institutional Repository |
| content_provider | Universiti Tun Hussein Onn Malaysia |
| content_source | UTHM Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | The study is exploring the customer’s insight into the hygiene compliance of Gardenia products during the distribution process to the store. In the COVID-19 era, people are concerned about the hygiene of their food. Even though there is no strong evidence that the virus of COVID-19 could spread through food, the hygiene of the food is still a concern among consumers. The objective of this study is to examine consumer insight into hygiene compliance through the logistics perspective. Four hypotheses were developed based on the logistics-related element of the distribution of Gardenia products, which are packaging, food storage, handling process, and distribution process itself. The researcher chooses quantitative methods that rely on the use of Google Forms to collect feedback from the respondent. The study managed to collect 80 pieces of feedback from the respondents and analyzed the data using the structured equation modeling (SEM) approach. The results revealed a significant relationship between those logistics elements to the hygiene compliance which provide new insight to the practitioner in developing a comprehensive strategy for convincing the consumer of the quality of their product. It also contributes a new finding to the field of study which was previously more focused on the material and the food process only. |
| format | Book Section |
| id | my.uthm.eprints-12501 |
| institution | Universiti Tun Hussein Onn Malaysia |
| publishDate | 2024 |
| publisher | Springer |
| record_format | eprints |
| spelling | my.uthm.eprints-125012025-04-22T08:19:01Z http://eprints.uthm.edu.my/12501/ Exploring the Customer’s Insight of Hygiene Compliance During Distribution Process to the Store Harun, Nor Sabrina Md. Sapry, Hairul Rizad Ahmad, Abd Rahman Ali Thabah, Asep T Technology (General) The study is exploring the customer’s insight into the hygiene compliance of Gardenia products during the distribution process to the store. In the COVID-19 era, people are concerned about the hygiene of their food. Even though there is no strong evidence that the virus of COVID-19 could spread through food, the hygiene of the food is still a concern among consumers. The objective of this study is to examine consumer insight into hygiene compliance through the logistics perspective. Four hypotheses were developed based on the logistics-related element of the distribution of Gardenia products, which are packaging, food storage, handling process, and distribution process itself. The researcher chooses quantitative methods that rely on the use of Google Forms to collect feedback from the respondent. The study managed to collect 80 pieces of feedback from the respondents and analyzed the data using the structured equation modeling (SEM) approach. The results revealed a significant relationship between those logistics elements to the hygiene compliance which provide new insight to the practitioner in developing a comprehensive strategy for convincing the consumer of the quality of their product. It also contributes a new finding to the field of study which was previously more focused on the material and the food process only. Springer 2024 Book Section PeerReviewed Harun, Nor Sabrina and Md. Sapry, Hairul Rizad and Ahmad, Abd Rahman and Ali Thabah, Asep (2024) Exploring the Customer’s Insight of Hygiene Compliance During Distribution Process to the Store. In: Analyzing Education, Sustainability, and Innovation. Springer, pp. 63-66. https://link.springer.com/book/10.1007/978-3-031-55948-8 |
| spellingShingle | T Technology (General) Harun, Nor Sabrina Md. Sapry, Hairul Rizad Ahmad, Abd Rahman Ali Thabah, Asep Exploring the Customer’s Insight of Hygiene Compliance During Distribution Process to the Store |
| title | Exploring the Customer’s Insight of Hygiene Compliance During Distribution Process to the Store |
| title_full | Exploring the Customer’s Insight of Hygiene Compliance During Distribution Process to the Store |
| title_fullStr | Exploring the Customer’s Insight of Hygiene Compliance During Distribution Process to the Store |
| title_full_unstemmed | Exploring the Customer’s Insight of Hygiene Compliance During Distribution Process to the Store |
| title_short | Exploring the Customer’s Insight of Hygiene Compliance During Distribution Process to the Store |
| title_sort | exploring the customer’s insight of hygiene compliance during distribution process to the store |
| topic | T Technology (General) |
| url | http://eprints.uthm.edu.my/12501/ https://link.springer.com/book/10.1007/978-3-031-55948-8 |
| url_provider | http://eprints.uthm.edu.my/ |