The continuous intention of online purchasing in tiktok shops among FPTP Students

Information technology has developed very rapidly in this era of globalization, which has led to online shopping experiencing rapid growth in this era. The high statistical rate of online purchase of goods has become a question mark for researchers as to what factors drive customers to buy online. T...

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Bibliographic Details
Main Authors: Zainal, Nur Amira Afiqah, Azizan, Anim Zalina
Format: Conference or Workshop Item
Language:en
Published: 2024
Subjects:
Online Access:http://eprints.uthm.edu.my/12244/1/P17141_5b3f78a50ef1c291438a14348a60d486.pdf%205.pdf
http://eprints.uthm.edu.my/12244/
https://doi.org/10.30880/rmtb.2024.05.01.037
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