The continuous intention of online purchasing in tiktok shops among FPTP Students
Information technology has developed very rapidly in this era of globalization, which has led to online shopping experiencing rapid growth in this era. The high statistical rate of online purchase of goods has become a question mark for researchers as to what factors drive customers to buy online. T...
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| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | en |
| Published: |
2024
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| Subjects: | |
| Online Access: | http://eprints.uthm.edu.my/12244/1/P17141_5b3f78a50ef1c291438a14348a60d486.pdf%205.pdf http://eprints.uthm.edu.my/12244/ https://doi.org/10.30880/rmtb.2024.05.01.037 |
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