The continuous intention of online purchasing in tiktok shops among FPTP Students
Information technology has developed very rapidly in this era of globalization, which has led to online shopping experiencing rapid growth in this era. The high statistical rate of online purchase of goods has become a question mark for researchers as to what factors drive customers to buy online. T...
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| Format: | Conference or Workshop Item |
| Language: | en |
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2024
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| Online Access: | http://eprints.uthm.edu.my/12244/1/P17141_5b3f78a50ef1c291438a14348a60d486.pdf%205.pdf http://eprints.uthm.edu.my/12244/ https://doi.org/10.30880/rmtb.2024.05.01.037 |
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| author | Zainal, Nur Amira Afiqah Azizan, Anim Zalina |
| author_facet | Zainal, Nur Amira Afiqah Azizan, Anim Zalina |
| author_sort | Zainal, Nur Amira Afiqah |
| building | UTHM Library |
| collection | Institutional Repository |
| content_provider | Universiti Tun Hussein Onn Malaysia |
| content_source | UTHM Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | Information technology has developed very rapidly in this era of globalization, which has led to online shopping experiencing rapid growth in this era. The high statistical rate of online purchase of goods has become a question mark for researchers as to what factors drive customers to buy online. The objective of this study is to identify the influencing factors for the continuous intention to online purchase from TikTok shops among FPTP students and to identify the dominant factor influencing the continuous intention to online purchase from TikTok shops among FPTP students. The scope of this study focuses only on FPTP students at UTHM. To conduct this study, quantitative methods were used to obtain information by distributing an online survey form to 340 respondents. The questionnaire is distributed to respondents through a platform such as Google Forms and sent through social media applications such as WhatsApp, and Telegram. The data obtained will be analyzed using the Statistical Package for Social Science (SPSS) to obtain meaningful results. The results of the study found that among the factors influencing the continuous intention to online purchase from TikTok shops among FPTP students are pricing, quality of information, and shipping. This study found that the pricing factor is the dominant factor that affects the continued intention to make online purchases at TikTok shops. This is because this factor has the highest mean value of 3.976 with a standard deviation of 0.564 which has a high reading level. The limitations faced by researchers are in terms of time constraints and the limited data and information collection process. However, a suggestion that researchers can make in the future is to expand the study population to all university students |
| format | Conference or Workshop Item |
| id | my.uthm.eprints-12244 |
| institution | Universiti Tun Hussein Onn Malaysia |
| language | en |
| publishDate | 2024 |
| record_format | eprints |
| spelling | my.uthm.eprints-122442025-05-27T01:40:49Z http://eprints.uthm.edu.my/12244/ The continuous intention of online purchasing in tiktok shops among FPTP Students Zainal, Nur Amira Afiqah Azizan, Anim Zalina HF Commerce Information technology has developed very rapidly in this era of globalization, which has led to online shopping experiencing rapid growth in this era. The high statistical rate of online purchase of goods has become a question mark for researchers as to what factors drive customers to buy online. The objective of this study is to identify the influencing factors for the continuous intention to online purchase from TikTok shops among FPTP students and to identify the dominant factor influencing the continuous intention to online purchase from TikTok shops among FPTP students. The scope of this study focuses only on FPTP students at UTHM. To conduct this study, quantitative methods were used to obtain information by distributing an online survey form to 340 respondents. The questionnaire is distributed to respondents through a platform such as Google Forms and sent through social media applications such as WhatsApp, and Telegram. The data obtained will be analyzed using the Statistical Package for Social Science (SPSS) to obtain meaningful results. The results of the study found that among the factors influencing the continuous intention to online purchase from TikTok shops among FPTP students are pricing, quality of information, and shipping. This study found that the pricing factor is the dominant factor that affects the continued intention to make online purchases at TikTok shops. This is because this factor has the highest mean value of 3.976 with a standard deviation of 0.564 which has a high reading level. The limitations faced by researchers are in terms of time constraints and the limited data and information collection process. However, a suggestion that researchers can make in the future is to expand the study population to all university students 2024-06-30 Conference or Workshop Item PeerReviewed text en http://eprints.uthm.edu.my/12244/1/P17141_5b3f78a50ef1c291438a14348a60d486.pdf%205.pdf Zainal, Nur Amira Afiqah and Azizan, Anim Zalina (2024) The continuous intention of online purchasing in tiktok shops among FPTP Students. In: RESEARCH IN MANAGEMENT OF TECHNOLOGY AND BUSINESS. https://doi.org/10.30880/rmtb.2024.05.01.037 |
| spellingShingle | HF Commerce Zainal, Nur Amira Afiqah Azizan, Anim Zalina The continuous intention of online purchasing in tiktok shops among FPTP Students |
| title | The continuous intention of online purchasing in tiktok shops among FPTP Students |
| title_full | The continuous intention of online purchasing in tiktok shops among FPTP Students |
| title_fullStr | The continuous intention of online purchasing in tiktok shops among FPTP Students |
| title_full_unstemmed | The continuous intention of online purchasing in tiktok shops among FPTP Students |
| title_short | The continuous intention of online purchasing in tiktok shops among FPTP Students |
| title_sort | continuous intention of online purchasing in tiktok shops among fptp students |
| topic | HF Commerce |
| url | http://eprints.uthm.edu.my/12244/1/P17141_5b3f78a50ef1c291438a14348a60d486.pdf%205.pdf http://eprints.uthm.edu.my/12244/ https://doi.org/10.30880/rmtb.2024.05.01.037 |
| url_provider | http://eprints.uthm.edu.my/ |