Digital natives acceptance of near field communication (NFC) mobile payment
The proliferation of smartphones has inspired innovations like Near Field Communication (NFC) mobile payments to substitute cash, cards and cheques. However, the adoption rate of NFC mobile payments among the digital natives in Malaysia is low attributing it to their unfamiliarity with digital platf...
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| Format: | Conference or Workshop Item |
| Language: | en |
| Published: |
2024
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| Online Access: | http://eprints.uthm.edu.my/12180/1/P16950_64e522b79f8216f67ea71a9f290e06dd.pdf%2013.pdf http://eprints.uthm.edu.my/12180/ https://doi.org/10.30880/rmtb.2024.05.01.060 |
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| _version_ | 1833419727983083520 |
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| author | Yap, Chien Wen Mohd Nor, Norasmiha |
| author_facet | Yap, Chien Wen Mohd Nor, Norasmiha |
| author_sort | Yap, Chien Wen |
| building | UTHM Library |
| collection | Institutional Repository |
| content_provider | Universiti Tun Hussein Onn Malaysia |
| content_source | UTHM Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | The proliferation of smartphones has inspired innovations like Near Field Communication (NFC) mobile payments to substitute cash, cards and cheques. However, the adoption rate of NFC mobile payments among the digital natives in Malaysia is low attributing it to their unfamiliarity with digital platforms. This study aims to investigate the factors (perceived usefulness, perceived ease of use, and perceived risk) determining the intention to use NFC mobile payments among digital natives in Malaysia. The research methodology included a self-administered questionnaire and snowball sampling procedure on social networks distributed among Generation Y (age 13-28) and Generation Z (age 29-43). A cross-sectional was undertaken on a sample of 500 NFC mobile payment users for the study. The data was collected and analyzed using the Statistical Package for Social Science (SPSS). The results of the analysis reveal that perceived usefulness, perceived ease of use, and perceived risk have a significant relationship towards the intention to use NFC mobile payment. Therefore, the study underlines the key factor influencing the adoption of NFC mobile payment as perceived risk. Digital natives are more accustomed to digital technologies and would find NFC mobile payment as convenient, speedy, and flexible that compatible with their lifestyle |
| format | Conference or Workshop Item |
| id | my.uthm.eprints-12180 |
| institution | Universiti Tun Hussein Onn Malaysia |
| language | en |
| publishDate | 2024 |
| record_format | eprints |
| spelling | my.uthm.eprints-121802025-04-15T08:41:41Z http://eprints.uthm.edu.my/12180/ Digital natives acceptance of near field communication (NFC) mobile payment Yap, Chien Wen Mohd Nor, Norasmiha T Technology (General) The proliferation of smartphones has inspired innovations like Near Field Communication (NFC) mobile payments to substitute cash, cards and cheques. However, the adoption rate of NFC mobile payments among the digital natives in Malaysia is low attributing it to their unfamiliarity with digital platforms. This study aims to investigate the factors (perceived usefulness, perceived ease of use, and perceived risk) determining the intention to use NFC mobile payments among digital natives in Malaysia. The research methodology included a self-administered questionnaire and snowball sampling procedure on social networks distributed among Generation Y (age 13-28) and Generation Z (age 29-43). A cross-sectional was undertaken on a sample of 500 NFC mobile payment users for the study. The data was collected and analyzed using the Statistical Package for Social Science (SPSS). The results of the analysis reveal that perceived usefulness, perceived ease of use, and perceived risk have a significant relationship towards the intention to use NFC mobile payment. Therefore, the study underlines the key factor influencing the adoption of NFC mobile payment as perceived risk. Digital natives are more accustomed to digital technologies and would find NFC mobile payment as convenient, speedy, and flexible that compatible with their lifestyle 2024 Conference or Workshop Item PeerReviewed text en http://eprints.uthm.edu.my/12180/1/P16950_64e522b79f8216f67ea71a9f290e06dd.pdf%2013.pdf Yap, Chien Wen and Mohd Nor, Norasmiha (2024) Digital natives acceptance of near field communication (NFC) mobile payment. In: RESEARCH IN MANAGEMENT OF TECHNOLOGY AND BUSINESS. https://doi.org/10.30880/rmtb.2024.05.01.060 |
| spellingShingle | T Technology (General) Yap, Chien Wen Mohd Nor, Norasmiha Digital natives acceptance of near field communication (NFC) mobile payment |
| title | Digital natives acceptance of near field communication (NFC) mobile payment |
| title_full | Digital natives acceptance of near field communication (NFC) mobile payment |
| title_fullStr | Digital natives acceptance of near field communication (NFC) mobile payment |
| title_full_unstemmed | Digital natives acceptance of near field communication (NFC) mobile payment |
| title_short | Digital natives acceptance of near field communication (NFC) mobile payment |
| title_sort | digital natives acceptance of near field communication (nfc) mobile payment |
| topic | T Technology (General) |
| url | http://eprints.uthm.edu.my/12180/1/P16950_64e522b79f8216f67ea71a9f290e06dd.pdf%2013.pdf http://eprints.uthm.edu.my/12180/ https://doi.org/10.30880/rmtb.2024.05.01.060 |
| url_provider | http://eprints.uthm.edu.my/ |