Training Urgency to Bridge the Digital Divide for Social Media Marketing Awareness and Adoption: Case of CBT Rural Homestay Operators Malaysia

Despite the fact that using social media for arranging trips is becoming increasingly important, community-based tourism (CBT) of Malaysian rural homestay operators still heavily rely on traditional marketing platforms and third parties’ assistance to gain tourist attraction. Previous studies found...

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Bibliographic Details

Main Authors:	Dewi Eka Murniati, Dewi Eka Murniati, Abdul Rasid bin Abdul Razzaq, Abdul Rasid bin Abdul Razzaq, Affero bin Ismail, Affero bin Ismail, Luis Mota, Luis Mota
Format:	Article
Language:	en
Published:	uthm 2023
Subjects:	T Technology (General)
Online Access:	http://eprints.uthm.edu.my/10667/1/J15988_2bf27ea6ee242d74b87f8a0cd49194b6.pdf http://eprints.uthm.edu.my/10667/ https://doi.org/10.30880/jtet.2023.15.01.013
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